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Professionals

Branding Expert Madrid

Create brand strategies and visual identities that boost companies and creative projects in Madrid and Spain.

EOLOS DESIGN LAB collaborates with branding specialists who go beyond logo design. We work with professionals who understand brands as strategic systems: coherent visual identities that unfold across physical spaces, digital experiences, and all customer touchpoints.

About EOLOS DESIGN LAB

A full-service design studio in Madrid specializing in creating profitable brands for hospitality, retail, and professional services businesses. Our unique approach integrates brand strategy, commercial space design, and digital experience into a cohesive process that maximizes impact and ROI for our clients.

We develop branding strategies for: restaurants and hospitality concepts, retail stores and consumer brands, professional studios (architecture, consulting, health), expanding companies and franchises.

Profile of Branding Expert We Are Looking For

We collaborate with branding specialists who combine strategic thinking with excellence in visual execution. The ideal candidate is a professional capable of diagnosing brand problems, defining differentiated positioning, and translating it into visual identity systems applicable across multiple channels.

Valued experience:

  • Brand strategy: positioning, value proposition, brand personality
  • Visual identity: logo design, color palettes, typography, visual systems
  • Branding applied to physical spaces (retail, hospitality) and digital experiences
  • Brand communication: tone of voice, storytelling, key messages
  • Strategic presentations to clients and stakeholders

Technical skills:

  • Proven portfolio in comprehensive branding projects
  • Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign)
  • Ability to develop brand guidelines and identity manuals
  • Understanding printing, production, and physical brand applications
  • Strategic mindset: market analysis, competition, target audience

Responsibilities in Branding Projects

Brand strategy: Current brand diagnosis, competitive analysis, definition of positioning and differentiated value proposition. Development of brand personality and communication territories.

Visual identity: Creation of logos, color systems, corporate typography, and graphic elements that build recognition and memorability. Design of applications in multiple formats: packaging, signage, promotional materials.

Spatial-digital integration: I work closely with interior architects and web designers to ensure brand consistency across physical spaces and digital experiences. I design 360° brand experiences that reinforce brand positioning at every touchpoint.

Workshops and presentations: Facilitating client work sessions to align brand vision. Strategic presentations that communicate design decisions with business arguments.

What does EOLOS DESIGN LAB offer?

High-impact strategic projects: Branding for real businesses with measurable objectives: competitive differentiation, attracting target audiences, and increasing perceived value. Brands that translate into tangible business results.

Unique 360° focus: A unique experience working at the intersection of branding, interior design, and digital design. An opportunity to see how brands come to life in physical spaces and digital platforms in an integrated way.

Publishable projects: Success stories in Madrid's hospitality and retail sectors that will enrich your portfolio. We work with clients who value quality design and are willing to invest in branding as a competitive advantage.

Creative multidisciplinary team: Collaboration with interior architects, web designers, and strategists. An inspiring work environment in the heart of Madrid that fosters critical thinking and creativity applied to real business.

Autonomy and flexibility: Hybrid collaboration model, flexible hours. We value freelance professionals with project management skills and effective client communication.

Collaboration Process

We are looking for branding experts with a demonstrable portfolio, strategic thinking, and the ability to transform business insights into coherent and memorable visual identities.

To express interest in future collaborations, please share your CV, portfolio (PDF or link), and a brief message about your vision of branding as a strategic tool for business growth. We review each submission and contact candidates whose profiles align with our current projects.

Our Approach to Branding

At EOLOS, we create profitable brands that function as strategic business assets. We don't rebrand for aesthetic reasons: we transform businesses into memorable brands that attract their ideal target audience, justify premium pricing, and generate long-term loyalty.

Our branding process integrates market research, strategic definition, visual identity, and deployment across all touchpoints: physical spaces (signage, ambiance, packaging), digital experience (website, social media), and communication materials. We primarily work with hospitality, retail, and professional services companies in Madrid that understand branding as a strategic investment, not a cosmetic expense.

Expression of interest


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