{"id":1878,"date":"2025-12-10T14:49:33","date_gmt":"2025-12-10T13:49:33","guid":{"rendered":"https:\/\/eolos.es\/?p=1878"},"modified":"2026-03-17T10:38:52","modified_gmt":"2026-03-17T09:38:52","slug":"premium-barbershop-design-high-prices-waiting-list-madrid","status":"publish","type":"post","link":"https:\/\/eolos.es\/en\/guias\/diseno-barberias-premium-precios-altos-lista-espera-madrid\/","title":{"rendered":"Barbershop design that justifies \u20ac45 per haircut and has a waiting list"},"content":{"rendered":"<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-c18b640c wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0px;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-22223934 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column lemmony-sticky is-layout-flow wp-container-core-column-is-layout-f5bb311e wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<div class=\"wp-block-cover is-light lemmony-sticky\" style=\"padding-top:var(--wp--preset--spacing--40)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28232c24 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-f5bb311e wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-small-font-size lemmony-animation\" style=\"font-style:normal;font-weight:600;line-height:1.6;--lemmony-animation-name:lemmonyFadeInUp\">Guide<\/h5>\n\n\n<h2 class=\"wp-block-post-title has-medium-plus-font-size\">Barbershop design that justifies \u20ac45 per haircut and has a waiting list<\/h2>\n\n\n<p><strong>Subscribe to our newsletter!<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1026f38c wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group lemmony-animation lemmonyFadeIn has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-7779b08b wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);--lemmony-animation-name:lemmonyFadeIn;animation-delay:var(--lemmony-delay-xsmall)\"><p><div class=\"forminator-ui forminator-custom-form forminator-custom-form-1692 forminator-design--material  forminator_ajax\" data-forminator-render=\"0\" 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forminator-button-submit\"><span>SUBSCRIBE<\/span><span aria-hidden=\"true\"><\/span><\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"40083c0bc1\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/1878\" \/><input type=\"hidden\" name=\"form_id\" value=\"1692\"><input type=\"hidden\" name=\"page_id\" value=\"1878\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/eolos.es\/en\/guias\/diseno-barberias-premium-precios-altos-lista-espera-madrid\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:40px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-tiny-plus-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/eolos.es\/en\/contact\/\" style=\"font-style:normal;font-weight:700\">Book a Free Consultation<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-0ab540ad wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-9b635ac4 wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" type=\"image\/webp\" src=\"https:\/\/eolos.es\/wp-content\/uploads\/2025\/12\/HAIRCUT-scaled.jpeg\" alt=\"\" class=\"wp-image-2575\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-9b635ac4 wp-block-group-is-layout-flow\">\n<p>The difference between a barbershop that charges \u20ac12 and has 40% occupancy and one that charges \u20ac45 with a 2-week waiting list isn&#039;t the barber&#039;s skill. It&#039;s the design.<\/p>\n\n\n\n<p>Well-designed premium barbershops in Madrid generate \u20ac12,000-\u20ac22,000\/month in 45-65m\u00b2 vs \u20ac4,500-\u20ac7,200 for traditional barbershops. Same basic service, triple the revenue.<\/p>\n\n\n\n<p>This article demonstrates, through real-world examples and the psychology of the male customer, how design impacts pricing power, dwell time, additional services, and profitability. It&#039;s not hipster decor. It&#039;s the architecture of the male experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-plus-font-size\">The economics of male grooming in Madrid 2026<\/h2>\n\n\n\n<p><strong>Real case: Two barbershops in Chamber\u00ed, separated by 400 meters<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Barbershop A: A traditional neighborhood barbershop<\/strong><\/h3>\n\n\n\n<p><strong>Characteristics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>38m\u00b2<\/li>\n\n\n\n<li>3 barber chairs<\/li>\n\n\n\n<li>Design: functional, lacking personality<\/li>\n\n\n\n<li>Atmosphere: TV, football, casual conversation<\/li>\n<\/ul>\n\n\n\n<p><strong>Economic:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cut: \u20ac12<\/li>\n\n\n\n<li>Shaving: \u20ac8<\/li>\n\n\n\n<li>Haircut + beard: \u20ac18<\/li>\n\n\n\n<li>Average ticket price: \u20ac14.50<\/li>\n\n\n\n<li>Customers\/day: 22<\/li>\n\n\n\n<li>Billing\/day: \u20ac319<\/li>\n\n\n\n<li>Billing\/month: \u20ac9,570<\/li>\n\n\n\n<li><strong>Revenue\/m\u00b2\/month: \u20ac252<\/strong><\/li>\n\n\n\n<li>Occupancy: 48%<\/li>\n<\/ul>\n\n\n\n<p><strong>Model:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Walk-in<\/li>\n\n\n\n<li>Fast turnaround (20 min\/customer)<\/li>\n\n\n\n<li>No additional services<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Barbershop B: Premium \u201cbarbershop\u201d<\/strong><\/h3>\n\n\n\n<p><strong>Characteristics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>52m\u00b2<\/li>\n\n\n\n<li>4 barber chairs + club-style waiting area<\/li>\n\n\n\n<li>Design: sophisticated masculine (leather, dark wood, metal)<\/li>\n\n\n\n<li>Atmosphere: Jazz\/blues music, whiskey bar<\/li>\n<\/ul>\n\n\n\n<p><strong>Economic:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cut: \u20ac42<\/li>\n\n\n\n<li>Traditional shaving: \u20ac35<\/li>\n\n\n\n<li>Haircut + beard: \u20ac65<\/li>\n\n\n\n<li>Hair treatment: \u20ac28<\/li>\n\n\n\n<li>Complete package: \u20ac95<\/li>\n\n\n\n<li>Average ticket price: \u20ac56<\/li>\n\n\n\n<li>Customers\/day: 18<\/li>\n\n\n\n<li>Billing\/day: \u20ac1,008<\/li>\n\n\n\n<li>Billing\/month: \u20ac30,240<\/li>\n\n\n\n<li><strong>Revenue\/m\u00b2\/month: \u20ac582<\/strong> (+131%)<\/li>\n\n\n\n<li>Occupancy: 92% (by appointment only)<\/li>\n<\/ul>\n\n\n\n<p><strong>Model:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>100% online bookings<\/li>\n\n\n\n<li>Slow service (45 min\/customer)<\/li>\n\n\n\n<li>Complete experience (drinks, hot towels, products)<\/li>\n<\/ul>\n\n\n\n<p><strong>Investment difference:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Barbershop A: \u20ac28,000<\/li>\n\n\n\n<li>Barbershop B: \u20ac88,000<\/li>\n\n\n\n<li>Difference: +\u20ac60,000<\/li>\n<\/ul>\n\n\n\n<p><strong>ROI premium design:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Additional billing\/month: \u20ac20,670<\/li>\n\n\n\n<li>Annual: \u20ac248,040<\/li>\n\n\n\n<li>Margin 55%: \u20ac136,422 additional profit<\/li>\n\n\n\n<li><strong>Payback: 5.3 months<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-plus-font-size\">Why design allows charging 3.5x more (same haircut)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. From functional transaction to male ritual<\/strong><\/h3>\n\n\n\n<p><strong>Psychology of the male grooming client 2026:<\/strong><\/p>\n\n\n\n<p><strong>Traditional barbershop customer:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>He enters: \u201cI need a haircut\u201d<\/li>\n\n\n\n<li>Motivation: Functional (long hair = uncomfortable)<\/li>\n\n\n\n<li>Expectation: Fast, cheap, correct<\/li>\n\n\n\n<li>Time: 15-20 minutes<\/li>\n\n\n\n<li>Frequency: Every 4-6 weeks<\/li>\n\n\n\n<li>Annual spending: \u20ac156-\u20ac234<\/li>\n<\/ul>\n\n\n\n<p><strong>Premium barbershop client:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>He enters: \u201cI need my moment\u201d<\/li>\n\n\n\n<li>Motivation: Experience + functional<\/li>\n\n\n\n<li>Expectation: Ritual, relaxation, self-care<\/li>\n\n\n\n<li>Time: 45-60 minutes<\/li>\n\n\n\n<li>Frequency: Every 2-3 weeks (maintenance)<\/li>\n\n\n\n<li>Annual expenditure: \u20ac910-\u20ac1,680<\/li>\n<\/ul>\n\n\n\n<p><strong>What changed? DESIGN transformed need into experience.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Masculine environment = escape space<\/strong><\/h3>\n\n\n\n<p><strong>Modern man seeks spaces that are \u201chis own\u201d:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Work: Mixed, professional environment<\/li>\n\n\n\n<li>Home: Family, responsibilities<\/li>\n\n\n\n<li>Premium barbershop: YOUR space, ritual, identity<\/li>\n<\/ul>\n\n\n\n<p><strong>Design elements that create a \u201cmasculine sanctuary\u201d:<\/strong><\/p>\n\n\n\n<p><strong>A) Authentic masculine aesthetics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Materials: Leather, dark wood, black metal, brick<\/li>\n\n\n\n<li>Palette: Charcoal, cognac, forest green, black<\/li>\n\n\n\n<li>NO: Generic or feminine unisex aesthetics<\/li>\n<\/ul>\n\n\n\n<p><strong>B) Male cultural references:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vintage photos of boxers, jazz musicians, male icons<\/li>\n\n\n\n<li>Items: Vinyl records, vintage cameras, vintage sports equipment<\/li>\n\n\n\n<li>Storytelling: \u201cA 1940s Barbershop Updated\u201d<\/li>\n<\/ul>\n\n\n\n<p><strong>C) Drinks as a ritual:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Small bar: Whiskey, bourbon, craft beer, specialty coffee<\/li>\n\n\n\n<li>Offered during service<\/li>\n\n\n\n<li>Creates a club\/lounge atmosphere<\/li>\n<\/ul>\n\n\n\n<p><strong>D) Specific music:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jazz, blues, soul, classic rock<\/li>\n\n\n\n<li>NO: Commercial pop or mainstream radio<\/li>\n\n\n\n<li>Conversational volume<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Upselling integrated into the experience<\/strong><\/h3>\n\n\n\n<p><strong>Traditional barbershop:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cut: \u20ac12<\/li>\n\n\n\n<li>\u201cAnything else?\u201d = No<\/li>\n\n\n\n<li>Customer leaves<\/li>\n<\/ul>\n\n\n\n<p><strong>Premium Barber Shop:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Client reserves \u201ccut\u201d: \u20ac42<\/li>\n\n\n\n<li>During service:\n<ul class=\"wp-block-list\">\n<li>\u201cShall we try a new hair treatment?\u201d (+\u20ac28): 35% accept<\/li>\n\n\n\n<li>\u201cShall we trim your beard?\u201d (+\u20ac15): 48% accept<\/li>\n\n\n\n<li>\u201cThis product is perfect for you\u201d (\u20ac24 ointment): 22% buy<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>The average ticket price goes from \u20ac42 to \u20ac62 without being aggressive.<\/strong><\/p>\n\n\n\n<p>Design facilitates upselling:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Products visible on designed shelves<\/li>\n\n\n\n<li>Barber has time to talk (45 min vs 20)<\/li>\n\n\n\n<li>More relaxed, more receptive customer<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Customer loyalty based on experience, not location<\/strong><\/h3>\n\n\n\n<p><strong>Traditional barbershop:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer chooses based on proximity to home\/work<\/li>\n\n\n\n<li>Low loyalty (changes if it finds someone closer)<\/li>\n<\/ul>\n\n\n\n<p><strong>Premium Barber Shop:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer makes specific trip<\/li>\n\n\n\n<li>Book weeks in advance<\/li>\n\n\n\n<li>Extreme loyalty (it&#039;s &quot;his barbershop&quot;)<\/li>\n<\/ul>\n\n\n\n<p><strong>Study 12 barbershops Madrid:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Premium: 12-month retention: 78%<\/li>\n\n\n\n<li>Traditional: 12-month retention: 34%<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-plus-font-size\">The 8 critical elements of premium barbershop design<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Shop window\/entrance: communicate identity in 3 seconds<\/strong><\/h3>\n\n\n\n<p><strong>The barbershop window display is critical:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Man walking decides to enter in 3-5 seconds<\/li>\n\n\n\n<li>It should communicate: \u201cThis is premium, not your neighborhood barbershop.\u201d<\/li>\n<\/ul>\n\n\n\n<p><strong>Key elements:<\/strong><\/p>\n\n\n\n<p><strong>A) Signage statement:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Metal\/neon 3D letters<\/li>\n\n\n\n<li>Masculine typography (not delicate script)<\/li>\n\n\n\n<li>Self-lit<\/li>\n\n\n\n<li>Visible 20-30 meters<\/li>\n<\/ul>\n\n\n\n<p>Budget: \u20ac2,500-\u20ac6,000<\/p>\n\n\n\n<p><strong>B) Boutique-style shop window display:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grooming products displayed as jewelry<\/li>\n\n\n\n<li>Focused lighting on products<\/li>\n\n\n\n<li>Vintage barber chair as a statement piece<\/li>\n\n\n\n<li>Clean, cured, not saturated<\/li>\n<\/ul>\n\n\n\n<p><strong>C) Partial interior view:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The customer needs to see something from the inside (it generates curiosity)<\/li>\n\n\n\n<li>But not everything (creates mystery)<\/li>\n\n\n\n<li>Frosted vinyl + ideal logo<\/li>\n<\/ul>\n\n\n\n<p><strong>D) Exterior materials:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wood + black metal<\/li>\n\n\n\n<li>Exposed brick if the structure allows it<\/li>\n\n\n\n<li>Avoid: white PVC, commercial aluminum<\/li>\n<\/ul>\n\n\n\n<p><strong>Total entrance\/shop window budget:<\/strong> \u20ac6,000-\u20ac14,000<\/p>\n\n\n\n<p><strong>Case:<\/strong> Malasa\u00f1a Barbershop<\/p>\n\n\n\n<p>Shop window display with illuminated 1950s vintage barber chair + products + neon sign \u201cGentlemen&#039;s Club\u201d:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stopping rate: 34% (pedestrians stopping)<\/li>\n\n\n\n<li>Conversion of stops to entries: 28%<\/li>\n\n\n\n<li>Store traffic: +58% post-renewal<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Waiting area: men&#039;s lounge, not a waiting room<\/strong><\/h3>\n\n\n\n<p><strong>Common mistake:<\/strong> Plastic chairs + old magazines + TV.<\/p>\n\n\n\n<p><strong>Solution: men&#039;s club-style waiting area<\/strong><\/p>\n\n\n\n<p><strong>Items:<\/strong><\/p>\n\n\n\n<p><strong>A) Comfortable furniture:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leather sofas (Chester, Lawson)<\/li>\n\n\n\n<li>Individual armchairs<\/li>\n\n\n\n<li>Coffee table with curated books\/magazines<\/li>\n\n\n\n<li>NO office chairs<\/li>\n<\/ul>\n\n\n\n<p>Budget: \u20ac3,500-\u20ac8,000<\/p>\n\n\n\n<p><strong>B) Bar\/beverages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Small bar or bar cart<\/li>\n\n\n\n<li>Whiskey, bourbon, rum visible on shelves<\/li>\n\n\n\n<li>Craft beer in a vintage refrigerator<\/li>\n\n\n\n<li>Specialty coffee (small espresso machine)<\/li>\n\n\n\n<li>Customer serves or staff offers<\/li>\n<\/ul>\n\n\n\n<p>Bar budget: \u20ac2,500-\u20ac6,000<\/p>\n\n\n\n<p><strong>C) Masculine decorative elements:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vinyl decals on wall\/shelf<\/li>\n\n\n\n<li>Vintage sports equipment (boxing gloves, antique balls)<\/li>\n\n\n\n<li>Vintage cameras<\/li>\n\n\n\n<li>Musical instruments (decorative guitar)<\/li>\n\n\n\n<li>Books on art, photography, and design<\/li>\n<\/ul>\n\n\n\n<p>Budget: \u20ac1,500-\u20ac4,000<\/p>\n\n\n\n<p><strong>D) Ambient lighting:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industrial-style floor lamps<\/li>\n\n\n\n<li>Warm light (2700-2900K)<\/li>\n\n\n\n<li>Creating a club\/speakeasy atmosphere<\/li>\n<\/ul>\n\n\n\n<p><strong>E) Discrete technology:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Excellent WiFi<\/li>\n\n\n\n<li>Discreet USB\/plugs<\/li>\n\n\n\n<li>Screen with curated content (not commercial TV)<\/li>\n<\/ul>\n\n\n\n<p><strong>Budget for full waiting area:<\/strong> \u20ac7,500-\u20ac18,000<\/p>\n\n\n\n<p><strong>Function:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Client arrives 10-15 min before appointment<\/li>\n\n\n\n<li>He has a drink, he relaxes.<\/li>\n\n\n\n<li>Experience begins BEFORE the cut<\/li>\n\n\n\n<li>Total time in barbershop: 60-70 min (vs 20 traditional)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Cutting chairs\/stations: the main stage<\/strong><\/h3>\n\n\n\n<p><strong>The barber chair is iconic. It should be.<\/strong><\/p>\n\n\n\n<p><strong>Options:<\/strong><\/p>\n\n\n\n<p><strong>A) Restored vintage chairs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brands: Koken, Belmont, Takara<\/li>\n\n\n\n<li>Professionally restored 1940s-1960s<\/li>\n\n\n\n<li>Authentic, with history<\/li>\n\n\n\n<li>Statement piece<\/li>\n<\/ul>\n\n\n\n<p>Budget: \u20ac2,500-\u20ac6,000\/restored chair<\/p>\n\n\n\n<p><strong>B) Modern vintage-style chairs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brands: Takara Belmont (Ambassador series), Ayala<\/li>\n\n\n\n<li>Retro design but new<\/li>\n\n\n\n<li>Modern comfort + vintage aesthetics<\/li>\n<\/ul>\n\n\n\n<p>Budget: \u20ac1,800-\u20ac4,500\/chair<\/p>\n\n\n\n<p><strong>C) Premium ultra-modern chairs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For contemporary (not vintage) barbershops<\/li>\n\n\n\n<li>Statement design<\/li>\n\n\n\n<li>All black\/chrome<\/li>\n<\/ul>\n\n\n\n<p>Budget: \u20ac2,200-\u20ac5,500\/chair<\/p>\n\n\n\n<p><strong>Recommendation:<\/strong> Real vintage or vintage style. Customer pays for authenticity.<\/p>\n\n\n\n<p><strong>Workstation (per chair):<\/strong><\/p>\n\n\n\n<p><strong>A) Mirror statement:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custom frame (wood, black metal)<\/li>\n\n\n\n<li>Large size (minimum 80x120cm)<\/li>\n\n\n\n<li>LED perimeter lighting<\/li>\n<\/ul>\n\n\n\n<p>Budget: \u20ac450-\u20ac1,200\/mirror<\/p>\n\n\n\n<p><strong>B) Shelf\/console:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For tools, products<\/li>\n\n\n\n<li>Coherent design (wood + metal)<\/li>\n\n\n\n<li>Visible but orderly organization<\/li>\n<\/ul>\n\n\n\n<p>Budget: \u20ac280-\u20ac650\/unit<\/p>\n\n\n\n<p><strong>C) Focal illumination:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Light above chair (barber needs to see well)<\/li>\n\n\n\n<li>4000-4500K (neutral, true colors)<\/li>\n\n\n\n<li>Ideal adjustable<\/li>\n<\/ul>\n\n\n\n<p><strong>D) Plenty of electrical outlets:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For machines, dryers, electric tools<\/li>\n\n\n\n<li>Discreetly integrated<\/li>\n<\/ul>\n\n\n\n<p><strong>Complete station budget (chair + mirror + shelf + lighting):<\/strong> \u20ac5,000-\u20ac12,500\/station<\/p>\n\n\n\n<p><strong>For a barbershop with 4 chairs:<\/strong> \u20ac20,000-\u20ac50,000<\/p>\n\n\n\n<p><strong>It&#039;s 25-35% of the budget but the heart of the experience.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Traditional shaving area: the premium service<\/strong><\/h3>\n\n\n\n<p><strong>Traditional shaving is the service with the highest margin and differentiation.<\/strong><\/p>\n\n\n\n<p><strong>Requires a specific area or dedicated chair:<\/strong><\/p>\n\n\n\n<p><strong>Option A: Specific reclining chair<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fully reclining barber chair<\/li>\n\n\n\n<li>Allows for comfortable shaving (client almost horizontal)<\/li>\n\n\n\n<li>Specific lighting<\/li>\n<\/ul>\n\n\n\n<p><strong>Option B: Daybed<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For an ultra-premium experience<\/li>\n\n\n\n<li>Fully horizontal client<\/li>\n\n\n\n<li>Hot towels, facial steam, scalp massage<\/li>\n<\/ul>\n\n\n\n<p>Budget: \u20ac3,500-\u20ac8,500<\/p>\n\n\n\n<p><strong>Elements of the shaving ritual:<\/strong><\/p>\n\n\n\n<p><strong>A) Visible tools:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traditional knives on display<\/li>\n\n\n\n<li>Badger brushes on stand<\/li>\n\n\n\n<li>Handmade soaps<\/li>\n\n\n\n<li>Towels on visible warmer<\/li>\n<\/ul>\n\n\n\n<p><strong>B) Theatrical process:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Barber prepares lather with a brush (not spray)<\/li>\n\n\n\n<li>pre-shave hot towel<\/li>\n\n\n\n<li>Traditional straight razor (not a safety razor)<\/li>\n\n\n\n<li>Aftershave with massage<\/li>\n\n\n\n<li>cold post-shave towel<\/li>\n<\/ul>\n\n\n\n<p><strong>Time:<\/strong> 25-35 minutes <strong>Price:<\/strong> \u20ac30-\u20ac50 <strong>Margin:<\/strong> 75% (low cost product) <strong>Conversion:<\/strong> Customer who tests repeats 68%<\/p>\n\n\n\n<p><strong>Shaved area adds:<\/strong> \u20ac4,500-\u20ac8,500\/month in a 4-chair barbershop<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Integrated retail zone: 15-25% additional revenue<\/strong><\/h3>\n\n\n\n<p><strong>Men&#039;s grooming products = high margin + customer loyalty.<\/strong><\/p>\n\n\n\n<p><strong>Retail area design:<\/strong><\/p>\n\n\n\n<p><strong>A) Bookshelf statement:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Specialty store type (not a pharmacy)<\/li>\n\n\n\n<li>Wood + metal<\/li>\n\n\n\n<li>Focused lighting on products<\/li>\n\n\n\n<li>Products as objects of desire<\/li>\n<\/ul>\n\n\n\n<p>Budget: \u20ac1,800-\u20ac4,500<\/p>\n\n\n\n<p><strong>B) Cured products:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ointments: 6-8 references (not 30)<\/li>\n\n\n\n<li>Waxes, clays, creams<\/li>\n\n\n\n<li>Beard oils<\/li>\n\n\n\n<li>Aftershaves, colognes<\/li>\n\n\n\n<li>Quality brushes and combs<\/li>\n\n\n\n<li>Gift sets<\/li>\n<\/ul>\n\n\n\n<p><strong>Recommended brands:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Baxter of California, Uppercut, Layrite, Suavecito<\/li>\n\n\n\n<li>Local artisanal products (storytelling)<\/li>\n<\/ul>\n\n\n\n<p><strong>C) Attractive display:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Products outside the box (customer can see\/smell)<\/li>\n\n\n\n<li>Testers available<\/li>\n\n\n\n<li>Clear price signage<\/li>\n<\/ul>\n\n\n\n<p><strong>D) In-service integration:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Barber uses products during haircut<\/li>\n\n\n\n<li>Customer experiences before purchasing<\/li>\n\n\n\n<li>Natural recommendation: \u201cThis product I used works perfectly for your hair type\u201d<\/li>\n<\/ul>\n\n\n\n<p><strong>Revenue products (4-chair barbershop):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>15-20% of customers buy<\/li>\n\n\n\n<li>Average product price: \u20ac24<\/li>\n\n\n\n<li>Monthly: \u20ac2,800-\u20ac4,500<\/li>\n<\/ul>\n\n\n\n<p><strong>Product margin:<\/strong> 60-70%<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Lighting: masculine but not dark<\/strong><\/h3>\n\n\n\n<p><strong>The barbershop needs light to work but a masculine atmosphere.<\/strong><\/p>\n\n\n\n<p><strong>Lighting system:<\/strong><\/p>\n\n\n\n<p><strong>Waiting area:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Floor\/table lamps (indirect light)<\/li>\n\n\n\n<li>Temperature 2700-2800K (warm)<\/li>\n\n\n\n<li>Lounge atmosphere<\/li>\n<\/ul>\n\n\n\n<p><strong>Cutting stations:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focused light on chairs: 4000-4500K (barber sees true colors)<\/li>\n\n\n\n<li>General ambient light: 3000K<\/li>\n\n\n\n<li>Ratio 3:1 (work vs environment)<\/li>\n<\/ul>\n\n\n\n<p><strong>Shaved area:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adjustable focus light<\/li>\n\n\n\n<li>Very soft ambient light<\/li>\n<\/ul>\n\n\n\n<p><strong>General:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NEVER fluorescent lights<\/li>\n\n\n\n<li>NEVER single overhead light<\/li>\n\n\n\n<li>Multilayer always<\/li>\n<\/ul>\n\n\n\n<p><strong>Complete lighting budget (55m\u00b2):<\/strong> \u20ac8,000-\u20ac16,000<\/p>\n\n\n\n<p><strong>Crucial:<\/strong> Lighting is 30% of the masculine environment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Bathroom: the authenticity test<\/strong><\/h3>\n\n\n\n<p><strong>Customer judges the seriousness of your &quot;premium&quot; by the bathroom.<\/strong><\/p>\n\n\n\n<p><strong>Premium barber shop bathroom:<\/strong><\/p>\n\n\n\n<p><strong>Specs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industrial materials: Cement, black subway tile, metal<\/li>\n\n\n\n<li>Industrial or vintage style faucets<\/li>\n\n\n\n<li>Mirror with black metal frame<\/li>\n\n\n\n<li>Edison-style lighting bulbs<\/li>\n\n\n\n<li>Men&#039;s amenities (handmade soap, hand cream)<\/li>\n\n\n\n<li>Wood\/leather type air freshener (non-floral)<\/li>\n<\/ul>\n\n\n\n<p><strong>Decoration:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vintage poster<\/li>\n\n\n\n<li>Hardy plant (pothos, sansevieria)<\/li>\n\n\n\n<li>Signage with male humor<\/li>\n<\/ul>\n\n\n\n<p>Budget: \u20ac5,500-\u20ac11,000<\/p>\n\n\n\n<p><strong>Impact:<\/strong> If the bathroom is mediocre, the entire &quot;premium&quot; perception is called into question.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Music and sound environment<\/strong><\/h3>\n\n\n\n<p><strong>Music defines the vibe.<\/strong><\/p>\n\n\n\n<p><strong>Genres that work:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jazz (Miles Davis, Coltrane)<\/li>\n\n\n\n<li>Blues (BB King, Muddy Waters)<\/li>\n\n\n\n<li>Soul (Marvin Gaye, Curtis Mayfield)<\/li>\n\n\n\n<li>Classic hip-hop (Nas, Wu-Tang)<\/li>\n\n\n\n<li>Classic rock (Stones, Hendrix)<\/li>\n<\/ul>\n\n\n\n<p><strong>Volume:<\/strong> It allows conversation but creates an atmosphere.<\/p>\n\n\n\n<p><strong>System:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sonos or similar (quality + easy control)<\/li>\n\n\n\n<li>Discreet speakers, well placed<\/li>\n\n\n\n<li>Curated playlists (not radio)<\/li>\n<\/ul>\n\n\n\n<p>Budget: \u20ac1,200-\u20ac3,000<\/p>\n\n\n\n<p><strong>Case:<\/strong> Barbershop with curated playlist \u201cBarbershop Classics\u201d<\/p>\n\n\n\n<p>Customers regularly ask about the music:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They created a public Spotify playlist<\/li>\n\n\n\n<li>2,400 followers<\/li>\n\n\n\n<li>Organic marketing<\/li>\n\n\n\n<li>Sound identity = part of the brand<\/li>\n<\/ul>\n\n\n\n<p><strong>Do you need help designing your premium barbershop?<\/strong><\/p>\n\n\n\n<p>At EOLOS Design Lab we design barbershops in Madrid with an average ticket price of \u20ac48-\u20ac58 and an occupancy rate of 85-95%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-plus-font-size\">Detailed budgets<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Premium barbershop 45-60m\u00b2 (3-4 chairs)<\/strong><\/h3>\n\n\n\n<p><strong>Civil works and preparation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demolition: \u20ac3,500<\/li>\n\n\n\n<li>Flooring (dark wood or microcement): \u20ac4,200<\/li>\n\n\n\n<li>Walls (exposed brick + paint): \u20ac5,500<\/li>\n\n\n\n<li>Roof (exposed industrial or black): \u20ac3,800<\/li>\n\n\n\n<li><strong>Subtotal work: \u20ac17,000<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Facilities:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reinforced electric: \u20ac5,500<\/li>\n\n\n\n<li>Plumbing (hair washing station): \u20ac4,500<\/li>\n\n\n\n<li>Air conditioning: \u20ac8,000<\/li>\n\n\n\n<li><strong>Subtotal installations: \u20ac18,000<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Barber shop furniture:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4 vintage\/premium chairs: \u20ac24,000 (\u20ac6k each)<\/li>\n\n\n\n<li>4 mirrors + shelves: \u20ac4,800<\/li>\n\n\n\n<li>4 shampoo stations: \u20ac8,000<\/li>\n\n\n\n<li>Shaving area (chair): \u20ac6,500<\/li>\n\n\n\n<li><strong>Subtotal for barber shop furniture: \u20ac43,300<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Waiting\/lounge area:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sofas + armchairs: \u20ac6,500<\/li>\n\n\n\n<li>Bar\/drinks: \u20ac4,000<\/li>\n\n\n\n<li>Decoration: \u20ac3,000<\/li>\n\n\n\n<li><strong>Subtotal lounge: \u20ac13,500<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Lightning:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Complete multi-layer system: \u20ac11,000<\/li>\n<\/ul>\n\n\n\n<p><strong>Retail:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product shelving: \u20ac2,800<\/li>\n\n\n\n<li>Initial product stock: \u20ac3,500<\/li>\n\n\n\n<li><strong>Subtotal retail: \u20ac6,300<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Bathroom:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Complete renovation: \u20ac7,500<\/li>\n<\/ul>\n\n\n\n<p><strong>Technology:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audio: \u20ac2,000<\/li>\n\n\n\n<li>WiFi: \u20ac600<\/li>\n\n\n\n<li>Online booking system: \u20ac1,200<\/li>\n\n\n\n<li>POS: \u20ac1,500<\/li>\n\n\n\n<li><strong>Subtotal tech: \u20ac5,300<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Identity:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exterior signage: \u20ac4,500<\/li>\n\n\n\n<li>Internal branding: \u20ac2,500<\/li>\n\n\n\n<li>Decoration\/art: \u20ac3,500<\/li>\n\n\n\n<li><strong>Subtotal identity: \u20ac10,500<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Project and direction:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Design + PM: \u20ac9,500<\/li>\n<\/ul>\n\n\n\n<p><strong>TOTAL INVESTMENT: \u20ac141,900<\/strong> <strong>Per m\u00b2 (52m\u00b2): \u20ac2,729\/m\u00b2<\/strong><\/p>\n\n\n\n<p><strong>Projected Revenue:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>16 customers\/day \u00d7 \u20ac52 average ticket = \u20ac832\/day<\/li>\n\n\n\n<li>Monthly: \u20ac24,960<\/li>\n\n\n\n<li>Retail products: +\u20ac3,200\/month<\/li>\n\n\n\n<li><strong>Total: \u20ac28,160\/month<\/strong><\/li>\n\n\n\n<li><strong>Revenue\/m\u00b2\/month: \u20ac541<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Break-even: 58% occupancy<\/strong> <strong>Payback: 18-24 months<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ultra-premium barbershop 60-80m\u00b2 (4-5 chairs + additional services)<\/strong><\/h3>\n\n\n\n<p><strong>Total investment:<\/strong> \u20ac195,000-\u20ac280,000 <strong>Per m\u00b2:<\/strong> \u20ac2,786-\u20ac4,118\/m\u00b2**<\/p>\n\n\n\n<p>Includes all of the above PLUS:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Authentic restored vintage chairs<\/li>\n\n\n\n<li>Suite-style shaving area<\/li>\n\n\n\n<li>Fully functional bar<\/li>\n\n\n\n<li>All custom furniture<\/li>\n\n\n\n<li>VIP private room<\/li>\n<\/ul>\n\n\n\n<p><strong>Projected Revenue:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u20ac38,000-\u20ac52,000\/month<\/li>\n<\/ul>\n\n\n\n<p><strong>Payback: 20-28 months<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-plus-font-size\">Premium barbershop business models<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Model 1: Premium traditional barbershop<\/strong><\/h3>\n\n\n\n<p><strong>Services:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cut: \u20ac40-\u20ac48<\/li>\n\n\n\n<li>Beard: \u20ac25-\u20ac35<\/li>\n\n\n\n<li>Haircut + beard: \u20ac58-\u20ac75<\/li>\n\n\n\n<li>Traditional shaving: \u20ac35-\u20ac45<\/li>\n<\/ul>\n\n\n\n<p><strong>Target:<\/strong> Men 28-55, upper-middle class <strong>Occupation:<\/strong> 80-90% <strong>Average ticket:<\/strong> \u20ac52<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Model 2: Barber shop + grooming lounge<\/strong><\/h3>\n\n\n\n<p><strong>Additional services:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hair treatments<\/li>\n\n\n\n<li>Men&#039;s manicure<\/li>\n\n\n\n<li>Scalp massage<\/li>\n\n\n\n<li>Basic facial services<\/li>\n<\/ul>\n\n\n\n<p><strong>Average ticket:<\/strong> \u20ac68 <strong>Allows:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diversify revenue<\/li>\n\n\n\n<li>Increase stay time<\/li>\n\n\n\n<li>Build customer loyalty through recurring services<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Model 3: Barbershop + private club<\/strong><\/h3>\n\n\n\n<p><strong>Monthly membership:<\/strong> \u20ac80-\u20ac150<\/p>\n\n\n\n<p>Includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2 cuts\/month<\/li>\n\n\n\n<li>Discount on products<\/li>\n\n\n\n<li>Access to private events<\/li>\n\n\n\n<li>Priority reservation<\/li>\n<\/ul>\n\n\n\n<p><strong>Benefit:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Predictable revenue<\/li>\n\n\n\n<li>Maximum loyalty<\/li>\n\n\n\n<li>Customer community<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-plus-font-size\">Complete success stories<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Case 1: Premium Barber Shop, Chamber\u00ed<\/strong><\/h3>\n\n\n\n<p><strong>Profile:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Barber with 12 years of experience<\/li>\n\n\n\n<li>I worked in a traditional barbershop<\/li>\n\n\n\n<li>Decision: To become independent with a premium model<\/li>\n<\/ul>\n\n\n\n<p><strong>Space:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>48m\u00b2<\/li>\n\n\n\n<li>Premises on secondary street<\/li>\n<\/ul>\n\n\n\n<p><strong>Investment:<\/strong> \u20ac118,000<\/p>\n\n\n\n<p><strong>Key elements:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Warm industrial aesthetic (brick + metal + leather)<\/li>\n\n\n\n<li>3 restored vintage chairs (statement)<\/li>\n\n\n\n<li>Whiskey\/bourbon bar (offered during service)<\/li>\n\n\n\n<li>Traditional shaving area<\/li>\n\n\n\n<li>Curated retail products<\/li>\n\n\n\n<li>Jazz\/blues music exclusively<\/li>\n\n\n\n<li>Decoration: Vintage boxer photos, vinyl records<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cut: \u20ac42<\/li>\n\n\n\n<li>Beard: \u20ac28<\/li>\n\n\n\n<li>Haircut + beard: \u20ac62<\/li>\n\n\n\n<li>Traditional shaving: \u20ac38<\/li>\n<\/ul>\n\n\n\n<p><strong>Year 1 Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customers\/day: 14<\/li>\n\n\n\n<li>Average ticket: \u20ac54<\/li>\n\n\n\n<li>Occupancy: 88%<\/li>\n\n\n\n<li>Billing\/month: \u20ac22,680<\/li>\n\n\n\n<li>Retail products: +\u20ac2,800\/month<\/li>\n\n\n\n<li><strong>Total: \u20ac25,480\/month<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Success factors:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Slow service (45 min) = experience<\/li>\n\n\n\n<li>Drink included = differentiator<\/li>\n\n\n\n<li>Online appointment system = optimized occupancy<\/li>\n\n\n\n<li>Customer travels 15-30 min to get here (not nearby)<\/li>\n\n\n\n<li>12-month retention: 74%<\/li>\n<\/ul>\n\n\n\n<p><strong>Payback: 19 months<\/strong><\/p>\n\n\n\n<p><strong>Quote owner:<\/strong> \u201cI worked for 10 years earning \u20ac12 per haircut, fast-paced and stressful. Now I earn \u20ac42, I dedicate time, the client is happy, I&#039;m happy. I earn 3x more working fewer hours. Design was the investment that changed my life.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Case 2: Barber shop + grooming lounge, Malasa\u00f1a<\/strong><\/h3>\n\n\n\n<p><strong>Profile:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Two partners (barber + entrepreneur)<\/li>\n\n\n\n<li>Concept: Barbershop + complete grooming services<\/li>\n<\/ul>\n\n\n\n<p><strong>Space:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>68m\u00b2<\/li>\n\n\n\n<li>Corner with double shop windows<\/li>\n<\/ul>\n\n\n\n<p><strong>Investment:<\/strong> \u20ac168,000<\/p>\n\n\n\n<p><strong>Differentiation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4 barber chairs<\/li>\n\n\n\n<li>1 treatment area (manicure, facials)<\/li>\n\n\n\n<li>Spacious lounge with a functional bar<\/li>\n\n\n\n<li>Monthly events (whisky tasting, grooming talks)<\/li>\n<\/ul>\n\n\n\n<p><strong>Services:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cut: \u20ac45<\/li>\n\n\n\n<li>Beard: \u20ac30<\/li>\n\n\n\n<li>Men&#039;s manicure: \u20ac25<\/li>\n\n\n\n<li>Hair treatment: \u20ac35<\/li>\n\n\n\n<li>Basic facial: \u20ac40<\/li>\n\n\n\n<li>Combo packages<\/li>\n<\/ul>\n\n\n\n<p><strong>Year 1 Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Billing for services: \u20ac32,400\/month<\/li>\n\n\n\n<li>Retail products: \u20ac4,200\/month<\/li>\n\n\n\n<li>Events: \u20ac1,800\/month<\/li>\n\n\n\n<li><strong>Total: \u20ac38,400\/month<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Mixed clients:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>60% barber services<\/li>\n\n\n\n<li>25% additional services<\/li>\n\n\n\n<li>15% only products\/events<\/li>\n<\/ul>\n\n\n\n<p><strong>Success factors:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diversification = less dependence on cuts<\/li>\n\n\n\n<li>Events = community + free PR<\/li>\n\n\n\n<li>Target millennial conscious grooming<\/li>\n\n\n\n<li>Instagram: 18k followers (educational content)<\/li>\n<\/ul>\n\n\n\n<p><strong>Payback: 22 months<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Case 3: Authentic vintage barbershop, Salamanca<\/strong><\/h3>\n\n\n\n<p><strong>Profile:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New project<\/li>\n\n\n\n<li>Target: Executives 35-55<\/li>\n<\/ul>\n\n\n\n<p><strong>Space:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>55m\u00b2<\/li>\n\n\n\n<li>Premises on a premium street<\/li>\n<\/ul>\n\n\n\n<p><strong>Investment:<\/strong> \u20ac152,000<\/p>\n\n\n\n<p><strong>Concept:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Authentic 1940s-50s aesthetic<\/li>\n\n\n\n<li>All real vintage (not replica)<\/li>\n<\/ul>\n\n\n\n<p><strong>Items:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4 restored 1950s Koken chairs (\u20ac28k total)<\/li>\n\n\n\n<li>Authentic vintage furniture<\/li>\n\n\n\n<li>Original vinyl records from the 50s and 60s<\/li>\n\n\n\n<li>curated vintage decor<\/li>\n\n\n\n<li>Bar with premium spirits<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cut: \u20ac55<\/li>\n\n\n\n<li>Shaving: \u20ac45<\/li>\n\n\n\n<li>Haircut + beard + shave: \u20ac95<\/li>\n\n\n\n<li>\u201cThe Full Experience\u201d (2h): \u20ac140<\/li>\n<\/ul>\n\n\n\n<p><strong>Particularity:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ultra-slow service (1h minimum)<\/li>\n\n\n\n<li>Maximum 10 customers\/day<\/li>\n\n\n\n<li>Experience &gt; Volume<\/li>\n<\/ul>\n\n\n\n<p><strong>Year 1 Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clients\/day: 9<\/li>\n\n\n\n<li>Average ticket price: \u20ac78<\/li>\n\n\n\n<li>Billing\/month: \u20ac21,060<\/li>\n\n\n\n<li>Premium products: \u20ac3,800\/month<\/li>\n\n\n\n<li><strong>Total: \u20ac24,860\/month<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Target achieved:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average age: 42 years<\/li>\n\n\n\n<li>85% executives\/professionals<\/li>\n\n\n\n<li>Waiting list: 2-3 weeks<\/li>\n\n\n\n<li>Many customers travel from other areas<\/li>\n<\/ul>\n\n\n\n<p><strong>Payback: 24 months<\/strong><\/p>\n\n\n\n<p><strong>Observation:<\/strong> Lower volume but very high average price. Viable model due to premium location and specific target market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-plus-font-size\">Working with EOLOS in your barbershop<\/h2>\n\n\n\n<p>We design barbershops in Madrid with an average ticket price of \u20ac48-\u20ac58 and an average occupancy of 89%.<\/p>\n\n\n\n<p><strong>Our approach:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Defining identity before designing<\/strong><\/h3>\n\n\n\n<p>Your barbershop should have a unique personality:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Authentic vintage or contemporary?<\/li>\n\n\n\n<li>Young or mature target audience?<\/li>\n\n\n\n<li>Fast or experiential?<\/li>\n<\/ul>\n\n\n\n<p>Design follows identity, not the other way around.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Design that maximizes revenue\/m\u00b2<\/strong><\/h3>\n\n\n\n<p>We optimized distribution:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimal number of chairs (more is not always better)<\/li>\n\n\n\n<li>Integrated upselling zones<\/li>\n\n\n\n<li>Retail that&#039;s visible but not intrusive<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Sourcing vintage\/statement elements<\/strong><\/h3>\n\n\n\n<p>If you choose a vintage aesthetic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We connect with suppliers of restored chairs<\/li>\n\n\n\n<li>We curate authentic furniture and decor.<\/li>\n\n\n\n<li>We guarantee authenticity (no cheap replicas)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Integrated pricing strategy<\/strong><\/h3>\n\n\n\n<p>Design + pricing = coherence:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The atmosphere justifies \u20ac45\/cut<\/li>\n\n\n\n<li>Premium services have adequate spaces<\/li>\n\n\n\n<li>Retail products sell themselves (strategic display)<\/li>\n<\/ul>\n\n\n\n<p><strong>Design + PM Investment:<\/strong> 10-13% total cost<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-plus-font-size\">Frequently Asked Questions<\/h2>\n\n\n\n<p><strong>How much does it cost to open a premium barbershop in Madrid?<\/strong><\/p>\n\n\n\n<p>Total investment (all inclusive):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Small 35-45m\u00b2 (2-3 chairs): \u20ac85k-\u20ac125k<\/li>\n\n\n\n<li>Medium 45-60m\u00b2 (3-4 chairs): \u20ac120k-\u20ac165k<\/li>\n\n\n\n<li>Large 60-80m\u00b2 (4-5 chairs): \u20ac165k-\u20ac280k<\/li>\n<\/ul>\n\n\n\n<p>Per m\u00b2: \u20ac2,400-\u20ac3,900\/m\u00b2<\/p>\n\n\n\n<p><strong>Is a premium barbershop profitable?<\/strong><\/p>\n\n\n\n<p>Yes, well executed.<\/p>\n\n\n\n<p><strong>Margins:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Services: 65-75% gross margin<\/li>\n\n\n\n<li>Products: 60-70%<\/li>\n\n\n\n<li>Average: 68%<\/li>\n<\/ul>\n\n\n\n<p><strong>Break-even:<\/strong> 55-65% occupation <strong>Payback:<\/strong> 16-26 months<\/p>\n\n\n\n<p>Key: Sustainable premium pricing through experience.<\/p>\n\n\n\n<p><strong>How many chairs do I need?<\/strong><\/p>\n\n\n\n<p>It depends on the model and square meters:<\/p>\n\n\n\n<p><strong>2-3 chairs:<\/strong> Boutique barbershop, ultra-personalized service <strong>3-4 chairs:<\/strong> Ideal for most projects <strong>5+ chairs:<\/strong> Only if square meters and demand justify it.<\/p>\n\n\n\n<p>More seats don&#039;t necessarily mean more profitability. Better: Fewer seats, higher average ticket price, better experience.<\/p>\n\n\n\n<p><strong>Do I need to be a barber to open?<\/strong><\/p>\n\n\n\n<p>Ideally, one of the partners would.<\/p>\n\n\n\n<p>Options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You&#039;re a barber: You invest + you work<\/li>\n\n\n\n<li>You&#039;re not a barber: You invest + hire barbers with equity\/participation<\/li>\n<\/ul>\n\n\n\n<p>The &quot;investor-only&quot; model is more difficult (you depend 100% on employees).<\/p>\n\n\n\n<p><strong>Appointment system or walk-in?<\/strong><\/p>\n\n\n\n<p><strong>Premium:<\/strong> 100% online appointments<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimize occupancy<\/li>\n\n\n\n<li>Reduce waiting times<\/li>\n\n\n\n<li>Client values planning<\/li>\n\n\n\n<li>It allows capacity management<\/li>\n<\/ul>\n\n\n\n<p><strong>Traditional:<\/strong> Walk-in<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Larger volume but chaotic<\/li>\n\n\n\n<li>Long waits = bad experience<\/li>\n<\/ul>\n\n\n\n<p>Recommendation: Appointments only.<\/p>\n\n\n\n<p><strong>Which locations are open in Madrid?<\/strong><\/p>\n\n\n\n<p><strong>Prime areas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salamanca, Chamber\u00ed, Recoletos: Premium mature target<\/li>\n\n\n\n<li>Malasa\u00f1a, Chueca: Trendy young target<\/li>\n\n\n\n<li>Retiro, Goya: Residential mix<\/li>\n<\/ul>\n\n\n\n<p><strong>Location factors:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Male pedestrian traffic<\/li>\n\n\n\n<li>Medium-high purchasing power<\/li>\n\n\n\n<li>Complementarity (fashion stores, restaurants, offices)<\/li>\n<\/ul>\n\n\n\n<p><strong>Avoid:<\/strong> Shopping malls (non-premium environment)<\/p>\n\n\n\n<p><strong>Which retail products work?<\/strong><\/p>\n\n\n\n<p><strong>Best sellers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ointments\/waxes (\u20ac18-\u20ac28): 35% customers buy<\/li>\n\n\n\n<li>Beard oils (\u20ac22-\u20ac32): 18%<\/li>\n\n\n\n<li>Gift kits (\u20ac45-\u20ac75): 12%<\/li>\n\n\n\n<li>After shaves (\u20ac24-\u20ac38): 15%<\/li>\n<\/ul>\n\n\n\n<p><strong>Strategy:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Healing (8-12 products, not 50)<\/li>\n\n\n\n<li>Use during service = customer trial<\/li>\n\n\n\n<li>Premium or local artisan brands<\/li>\n\n\n\n<li>Attractive display<\/li>\n<\/ul>\n\n\n\n<p><strong>Monthly revenue from products (4 chairs):<\/strong> \u20ac2,800-\u20ac5,200<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-plus-font-size\">Conclusion: Premium barbering is not a trend, it&#039;s a sustainable model<\/h2>\n\n\n\n<p>In 2026, modern man seeks spaces and experiences that are \u201chis own\u201d.<\/p>\n\n\n\n<p>The premium barbershop responds to real needs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Escape from daily stress<\/li>\n\n\n\n<li>Self-care ritual<\/li>\n\n\n\n<li>Male identity<\/li>\n\n\n\n<li>Community<\/li>\n<\/ul>\n\n\n\n<p>Design transforms a functional need (getting a haircut) into a memorable experience.<\/p>\n\n\n\n<p><strong>The numbers are clear:<\/strong><\/p>\n\n\n\n<p>Traditional barbershop:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price: \u20ac12-\u20ac18<\/li>\n\n\n\n<li>Average ticket: \u20ac14<\/li>\n\n\n\n<li>Occupancy: 40-60%<\/li>\n\n\n\n<li>Revenue\/m\u00b2\/month: \u20ac220-\u20ac320<\/li>\n<\/ul>\n\n\n\n<p>A well-designed premium barbershop:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price: \u20ac38-\u20ac60<\/li>\n\n\n\n<li>Average ticket: \u20ac52-\u20ac68<\/li>\n\n\n\n<li>Occupancy: 80-95%<\/li>\n\n\n\n<li>Revenue\/m\u00b2\/month: \u20ac480-\u20ac720<\/li>\n<\/ul>\n\n\n\n<p>Additional investment: +\u20ac1,800-\u20ac2,400\/m\u00b2 Additional revenue: +\u20ac118-\u20ac2251\/m\u00b2<\/p>\n\n\n\n<p><strong>Payback: 16-26 months<\/strong><\/p>\n\n\n\n<p>You don&#039;t design a premium barbershop just because it&#039;s &quot;trendy&quot;.<\/p>\n\n\n\n<p>You design it because it is more profitable, more sustainable, and allows you to build a business with its own identity.<\/p>\n\n\n\n<p>In Madrid, with 400+ barbershops, standing out by saying &quot;I&#039;m a good barber&quot; is not enough.<\/p>\n\n\n\n<p>You need extensive experience that justifies a 3-4x higher price.<\/p>\n\n\n\n<p>Design IS that experience.<\/p>\n\n\n\n<p><strong>The decision is yours. The numbers are clear.<\/strong><\/p>\n\n\n\n<p><strong>Do you need help with your project?<\/strong><\/p>\n\n\n\n<p>At EOLOS Design Lab we design commercial spaces that generate measurable results: more customers, better experience, greater profitability.<\/p>\n\n\n\n<p>Tell us: available square meters, location, style (traditional to be renovated or new project), budget. We&#039;ll show you how the design justifies \u20ac40-\u20ac55 per cut.<\/p>\n\n\n<p><div class=\"forminator-ui forminator-custom-form forminator-custom-form-1797 forminator-design--material  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-1797\" data-uid=\"69fa282939d8f\"><br\/><\/div><form\r\n\t\t\t\tid=\"forminator-module-1797\"\r\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-1797 forminator-design--material  forminator_ajax\"\r\n\t\t\t\tmethod=\"post\"\r\n\t\t\t\tdata-forminator-render=\"0\"\r\n\t\t\t\tdata-form-id=\"1797\"\r\n\t\t\t\t data-color-option=\"theme\" data-design=\"material\" data-grid=\"open\" style=\"display: none;\"\r\n\t\t\t\tdata-uid=\"69fa282939d8f\" action=\"\"\r\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-12\"><div class=\"forminator-field\"><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"Name*\" id=\"forminator-field-name-1_69fa282939d8f\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-6\"><div class=\"forminator-field\"><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"Email*\" id=\"forminator-field-email-1_69fa282939d8f\" class=\"forminator-input forminator-email--field\" data-required=\"true\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><div id=\"phone-1\" class=\"forminator-field-phone forminator-col forminator-col-6\"><div class=\"forminator-field\"><input type=\"text\" name=\"phone-1\" value=\"\" placeholder=\"Telephone (recommended)\" id=\"forminator-field-phone-1_69fa282939d8f\" class=\"forminator-input forminator-field--phone\" data-required=\"\" aria-required=\"false\" autocomplete=\"off\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"text-1\" class=\"forminator-field-text forminator-col forminator-col-12\"><div class=\"forminator-field\"><input type=\"text\" name=\"text-1\" value=\"\" placeholder=\"Project location\" id=\"forminator-field-text-1_69fa282939d8f\" class=\"forminator-input forminator-name--field\" data-required=\"\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"textarea-1\" class=\"forminator-field-textarea forminator-col forminator-col-12\"><div class=\"forminator-field\"><textarea name=\"textarea-1\" placeholder=\"Tell us about your project*.\" id=\"forminator-field-textarea-1_69fa282939d8f\" class=\"forminator-textarea\" rows=\"6\" style=\"--forminator-textarea-min-height:140px;\" ><\/textarea><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"consent-1\" class=\"forminator-field-consent forminator-col forminator-col-12\"><div class=\"forminator-field\"><label for=\"forminator-field-consent-1_69fa282939d8f\" id=\"forminator-field-consent-1_69fa282939d8f-label\" class=\"forminator-label\">Consent <span class=\"forminator-required\">*<\/span><\/label><div class=\"forminator-checkbox__wrapper\"><label id=\"forminator-field-consent-1_69fa282939d8f__label\" class=\"forminator-checkbox forminator-consent\"><input type=\"checkbox\" name=\"consent-1\" id=\"forminator-field-consent-1_69fa282939d8f\" value=\"checked\" aria-labelledby=\"forminator-field-consent-1_69fa282939d8f-label\" aria-describedby=\"forminator-field-consent-1_69fa282939d8f__description\" data-required=\"true\" aria-required=\"true\" \/><span class=\"forminator-checkbox-box\" aria-hidden=\"true\"><\/span><\/label><div id=\"forminator-field-consent-1_69fa282939d8f__description\" class=\"forminator-checkbox__label forminator-consent__label\"><p>I accept the <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/eolos.es\/en\/legal\/\">privacy policy<\/a>. All information shared is confidential from the first contact.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"forminator-row\" style=\"margin: 0;\"><div id=\"captcha-1\" class=\"forminator-field-captcha  forminator-col-12\"><div class=\"forminator-captcha-left forminator-g-recaptcha recaptcha-invisible\" data-theme=\"light\" data-badge=\"bottomleft\" data-sitekey=\"6LcY54csAAAAAALegveuieDoo37F7_h_up7F6slP\" data-size=\"invisible\"><\/div> <\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\"><span>Send message<\/span><span aria-hidden=\"true\"><\/span><\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"b245069be7\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/1878\" \/><input type=\"hidden\" name=\"form_id\" value=\"1797\"><input type=\"hidden\" name=\"page_id\" value=\"1878\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/eolos.es\/en\/guias\/diseno-barberias-premium-precios-altos-lista-espera-madrid\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La diferencia entre una barber\u00eda que cobra \u20ac12 y tiene 40% ocupaci\u00f3n y una que cobra \u20ac45 con lista de espera de 2 semanas no es la habilidad del barbero. Es el dise\u00f1o. Las barber\u00edas premium bien dise\u00f1adas en Madrid generan \u20ac12,000-\u20ac22,000\/mes en 45-65m\u00b2 vs \u20ac4,500-\u20ac7,200 de barber\u00edas tradicionales. Mismo servicio base, triple facturaci\u00f3n. Este [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"wp-custom-template-pro","format":"standard","meta":{"iawp_total_views":16,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[44],"tags":[41],"class_list":["post-1878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guias","tag-blog"],"_links":{"self":[{"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/posts\/1878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/comments?post=1878"}],"version-history":[{"count":0,"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/posts\/1878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/media\/2575"}],"wp:attachment":[{"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/media?parent=1878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/categories?post=1878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/tags?post=1878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}