{"id":2754,"date":"2026-03-03T22:41:14","date_gmt":"2026-03-03T21:41:14","guid":{"rendered":"https:\/\/eolos.es\/?p=2754"},"modified":"2026-03-03T22:47:11","modified_gmt":"2026-03-03T21:47:11","slug":"design-of-pharmacies-and-opticians-in-madrid","status":"publish","type":"post","link":"https:\/\/eolos.es\/en\/guias\/diseno-farmacias-opticas-madrid\/","title":{"rendered":"Pharmacy and Optician Designs that Sell More without Lowering Prices (Madrid 2026)"},"content":{"rendered":"<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-c18b640c wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0px;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-22223934 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column lemmony-sticky is-layout-flow wp-container-core-column-is-layout-f5bb311e wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<div class=\"wp-block-cover is-light lemmony-sticky\" style=\"padding-top:var(--wp--preset--spacing--40)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28232c24 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-f5bb311e wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-small-font-size lemmony-animation\" style=\"font-style:normal;font-weight:600;line-height:1.6;--lemmony-animation-name:lemmonyFadeInUp\">Guide<\/h5>\n\n\n<h2 class=\"wp-block-post-title has-medium-plus-font-size\">Pharmacy and Optician Designs that Sell More without Lowering Prices (Madrid 2026)<\/h2>\n\n\n<p><strong>Subscribe to our newsletter!<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1026f38c wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group lemmonyFadeIn lemmony-animation has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-7779b08b wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);--lemmony-animation-name:lemmonyFadeIn;animation-delay:var(--lemmony-delay-xsmall)\"><p><div class=\"forminator-ui forminator-custom-form forminator-custom-form-1692 forminator-design--material  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-1692\" 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data-badge=\"bottomleft\" data-sitekey=\"6LcY54csAAAAAALegveuieDoo37F7_h_up7F6slP\" data-size=\"invisible\"><\/div> <\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\"><span>SUBSCRIBE<\/span><span aria-hidden=\"true\"><\/span><\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"a5fda080a8\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/2754\" \/><input type=\"hidden\" name=\"form_id\" value=\"1692\"><input type=\"hidden\" name=\"page_id\" value=\"2754\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/eolos.es\/en\/guias\/diseno-farmacias-opticas-madrid\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:40px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-tiny-plus-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/eolos.es\/en\/contact\/\" style=\"font-style:normal;font-weight:700\">Book a Free Consultation<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-0ab540ad wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-9b635ac4 wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" type=\"image\/webp\" src=\"https:\/\/eolos.es\/wp-content\/uploads\/2026\/03\/Diseno-de-Farmacias-y-Opticas-que-Venden-Mas-sin-Bajar-Precios-Madrid-2026-scaled.png\" alt=\"Pharmacy and Optician Designs that Sell More without Lowering Prices (Madrid 2026)\" class=\"wp-image-2802\"\/><\/figure>\n\n\n\n<p>Pharmacies and opticians have a problem that isn&#039;t related to the product itself: everyone has the same product. Online pharmacies sell the same Panadol. Amazon has the same frames. Price will always be an argument against brick-and-mortar stores.<\/p>\n\n\n\n<p>Except when a physical establishment offers something a screen can&#039;t replicate: an experience. A space where someone looks you in the eye, understands your problem, and provides a solution. And that experience begins with the design of the space.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-plus-font-size\">The real problem of healthcare retail in Madrid<\/h2>\n\n\n\n<p>The online channel captures the pure prescription product market. What it can&#039;t capture is the skin consultant who understands skin type and recommends three products instead of one, or the optician who detects in 10 minutes that the customer needs progressive lenses and not the reading glasses they were going to buy. The design of the space can greatly facilitate or hinder each of these interactions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pharmacy with retail design focused on dermocosmetic advice: average ticket \u20ac42 vs \u20ac18 without specific design<\/li>\n\n\n\n<li>Optician with premium advice area: visit to sale conversion 68% vs 41%<\/li>\n\n\n\n<li>Pharmacy with separate parapharmacy area: sales per linear meter +35%<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-plus-font-size\">Pharmacy design: from dispensary to health space<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The model that is winning in Madrid<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dispensary pharmacy (losing model):<\/strong> Long counter separating customer from pharmacist, product on shelves behind the counter, customer orders and pharmacist gives \u2014 Average ticket: \u20ac14-\u20ac22<\/li>\n\n\n\n<li><strong>Health and wellness pharmacy (winning model):<\/strong> Free-flow area with accessible pharmacy, separate personal advice area, and dedicated dermocosmetics consultation area \u2014 Average ticket: \u20ac38-\u20ac65<\/li>\n<\/ul>\n\n\n\n<p>Key design difference: In the winning model, the customer can touch, explore, and discover. In the dispensary, they can only order.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-plus-font-size\">Critical design elements in premium pharmacies<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Free access and parapharmacy display area<\/strong><\/h3>\n\n\n\n<p>A well-displayed pharmacy sells itself if customers can easily approach, pick up, and read the label. Well-designed, easily accessible shelving ensures a maximum product height of 150-165cm, a minimum aisle width of 90cm, focused and warm lighting for each product area, clear signage by category, and dedicated space for featured products with their own branding.<\/p>\n\n\n\n<p>Pharmacy furniture budget: <strong>\u20ac8,000\u2013\u20ac18,000<\/strong> (for every 30m\u00b2 of free access area)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Dermo-advice area: the most profitable m\u00b2<\/strong><\/h3>\n\n\n\n<p>The skincare consultation area is the most profitable square meter in a well-designed pharmacy. The skincare consultant spends 4-8 minutes with each client (vs. 90 seconds at the counter), the average recommendation is 2.4 products vs. 1.1 at the counter, and the profit margin for skincare products is 35-55% vs. 18-25% for medications. Design it as follows: a semi-private space separate from the counter, a table or low counter that allows for close interaction, lighting with a mirror that allows for a clear view of the skin, and organized and easily accessible product testers.<\/p>\n\n\n\n<p>Dermocosmetic advice area budget: <strong>\u20ac4,500\u2013\u20ac9,000<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. The counter: from barrier to welcome<\/strong><\/h3>\n\n\n\n<p>A well-designed pharmacy counter in 2026: it doesn&#039;t have to be continuous (differentiated service points), accessible height at some point of 90cm, material that communicates care (wood, microcement, not catalog Formica), without accumulation of advertising on the counter.<\/p>\n\n\n\n<p>Budget for renovated pharmacy counter: <strong>\u20ac6,000\u2013\u20ac14,000<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Signage: the silent salesperson<\/strong><\/h3>\n\n\n\n<p>Signal by symptom, not by generic category. Instead of &quot;Vitamins \/ Hygiene \/ Dermocosmetics,&quot; use &quot;For the skin \/ For energy \/ For sleep \/ For sports.&quot; A customer with a problem is better guided by symptom than by pharmaceutical category.<\/p>\n\n\n\n<p>Pharmacy signage budget: <strong>\u20ac2,500\u2013\u20ac5,500<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-plus-font-size\">Optical design: where image is everything<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Mount display: the difference between collection and warehouse<\/strong><\/h3>\n\n\n\n<p>Common mistake: all frames on display without any curated selection. The customer arrives, sees 400 frames, and experiences decision paralysis. A well-designed optical shop: a curated selection of 100-150 styles (not 400), grouped by style\/personality, focused lighting on each frame, and a well-lit mirror for trying them on. Customers who can comfortably try on frames buy at higher prices and more quickly.<\/p>\n\n\n\n<p>Premium display frame quote: <strong>\u20ac12,000\u2013\u20ac24,000<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. The graduation room: from dark room to premium space<\/strong><\/h3>\n\n\n\n<p>The examination room in most opticians is a functional darkroom. In Madrid&#039;s premium opticians, it&#039;s a well-designed space. Customers spend 20-40 minutes here\u2014it&#039;s where they decide whether to buy prescription glasses and where a relationship of trust is established. A well-designed room offers real privacy (door, soundproofing), visible modern equipment, a screen to display results, and comfortable seating.<\/p>\n\n\n\n<p>Premium graduation room quote: <strong>\u20ac8,000\u2013\u20ac16,000<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Palette and materials: consistency with the product<\/strong><\/h3>\n\n\n\n<p>Eyeglass frames are a fashionable and designer product. The space that sells them should reflect that. Materials that work well in premium optical stores include: white as a base (clean, focusing on the product), wood for a warm contrast, black or gold metal for structures and displays, and stone in fitting rooms and counters. Avoid: visible plastic and generic acrylic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-plus-font-size\">Actual budgets<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Renovated urban pharmacy 80-120m\u00b2<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demolition and layout: \u20ac5,500 \u2014 Electricity: \u20ac7,000 \u2014 Flooring: \u20ac8,000 \u2014 Finishes: \u20ac4,500<\/li>\n\n\n\n<li>Renovated counter: \u20ac9,500 \u2014 Pharmacy furniture (30m\u00b2): \u20ac14,000 \u2014 Dermo-advice area: \u20ac6,500<\/li>\n\n\n\n<li>Zone lighting: \u20ac9,500 \u2014 Complete signage: \u20ac4,000 \u2014 Branding: \u20ac5,000<\/li>\n\n\n\n<li>Project and management: \u20ac8,000<\/li>\n\n\n\n<li><strong>TOTAL: \u20ac89,500 \u2014 \u20ac895\/m\u00b2 \u2014 Average ticket: +40-65% \u2014 Dermoadvice sale: +120% \u2014 Payback: 14-22 months<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Boutique optician 60-90m\u00b2 (new opening or complete renovation)<\/strong><\/h3>\n\n\n\n<p>Total investment: <strong>\u20ac110,000\u2013\u20ac165,000.<\/strong> Projected revenue: 6-8 sales\/day \u00d7 average ticket \u20ac380 = \u20ac12,000\u2013\u20ac15,000\/month in frames, plus \u20ac6,000\u2013\u20ac9,000\/month in prescriptions and contact lenses. Total: \u20ac18,000\u2013\u20ac24,000\/month. Payback: 18-28 months.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-plus-font-size\">Most common mistakes in pharmacies and opticians in Madrid<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Error 1: Keeping the counter as a total barrier<\/strong><\/h3>\n\n\n\n<p>The counter that occupies the entire interior space prevents the customer from exploring. A customer who doesn&#039;t explore doesn&#039;t discover. A customer who doesn&#039;t discover doesn&#039;t buy more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Error 2: Uniform and generic lighting<\/strong><\/h3>\n\n\n\n<p>Flat lighting makes the product not stand out. In dermocosmetics and eyewear, the product has to look good to sell well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Error 3: No separate advisory area<\/strong><\/h3>\n\n\n\n<p>A pharmacist who provides advice standing at the counter, in public, and in a hurry, cannot do their job properly. The sale of advice doesn&#039;t happen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Error 4: Overloading the brand advertising space<\/strong><\/h3>\n\n\n\n<p>The space, which resembles a brand showcase, doesn&#039;t look like a health center. It looks like a catalog warehouse, the opposite of what professional advice should be about.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-plus-font-size\">Do you own a pharmacy or optician&#039;s shop in Madrid and are you thinking about renovating it?<\/h2>\n\n\n\n<p>At EOLOS, we design pharmacies and opticians in Madrid geared towards mid-to-high-value customers, with a consultation area and high-margin over-the-counter products. We improve revenue without changing the product. Tell us: available square meters, location, whether it&#039;s a renovation or a new opening, and what you want to improve.<\/p>\n\n\n<p><div class=\"forminator-ui forminator-custom-form forminator-custom-form-1797 forminator-design--material  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-1797\" data-uid=\"69fc48ed05360\"><br\/><\/div><form\r\n\t\t\t\tid=\"forminator-module-1797\"\r\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-1797 forminator-design--material  forminator_ajax\"\r\n\t\t\t\tmethod=\"post\"\r\n\t\t\t\tdata-forminator-render=\"0\"\r\n\t\t\t\tdata-form-id=\"1797\"\r\n\t\t\t\t data-color-option=\"theme\" data-design=\"material\" data-grid=\"open\" style=\"display: none;\"\r\n\t\t\t\tdata-uid=\"69fc48ed05360\" action=\"\"\r\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-12\"><div class=\"forminator-field\"><label for=\"forminator-field-name-1_69fc48ed05360\" id=\"forminator-field-name-1_69fc48ed05360-label\" class=\"forminator-label\">Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"\" id=\"forminator-field-name-1_69fc48ed05360\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-6\"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_69fc48ed05360\" id=\"forminator-field-email-1_69fc48ed05360-label\" class=\"forminator-label\">E-mail address <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"\" id=\"forminator-field-email-1_69fc48ed05360\" class=\"forminator-input forminator-email--field\" data-required=\"true\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><div id=\"phone-1\" class=\"forminator-field-phone forminator-col forminator-col-6\"><div class=\"forminator-field\"><label for=\"forminator-field-phone-1_69fc48ed05360\" id=\"forminator-field-phone-1_69fc48ed05360-label\" class=\"forminator-label\">Phone<\/label><input type=\"text\" name=\"phone-1\" value=\"\" placeholder=\"\" id=\"forminator-field-phone-1_69fc48ed05360\" class=\"forminator-input forminator-field--phone\" data-required=\"\" aria-required=\"false\" autocomplete=\"off\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"text-1\" class=\"forminator-field-text forminator-col forminator-col-12\"><div class=\"forminator-field\"><label for=\"forminator-field-text-1_69fc48ed05360\" id=\"forminator-field-text-1_69fc48ed05360-label\" class=\"forminator-label\">Project location<\/label><input type=\"text\" name=\"text-1\" value=\"\" placeholder=\"\" id=\"forminator-field-text-1_69fc48ed05360\" class=\"forminator-input forminator-name--field\" data-required=\"\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"textarea-1\" class=\"forminator-field-textarea forminator-col forminator-col-12\"><div class=\"forminator-field\"><label for=\"forminator-field-textarea-1_69fc48ed05360\" id=\"forminator-field-textarea-1_69fc48ed05360-label\" class=\"forminator-label\">Tell us about your project <span class=\"forminator-required\">*<\/span><\/label><textarea name=\"textarea-1\" placeholder=\"\" id=\"forminator-field-textarea-1_69fc48ed05360\" class=\"forminator-textarea\" rows=\"6\" style=\"--forminator-textarea-min-height:140px;\" ><\/textarea><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"consent-1\" class=\"forminator-field-consent forminator-col forminator-col-12\"><div class=\"forminator-field\"><label for=\"forminator-field-consent-1_69fc48ed05360\" id=\"forminator-field-consent-1_69fc48ed05360-label\" class=\"forminator-label\">Consent <span class=\"forminator-required\">*<\/span><\/label><div class=\"forminator-checkbox__wrapper\"><label id=\"forminator-field-consent-1_69fc48ed05360__label\" class=\"forminator-checkbox forminator-consent\"><input type=\"checkbox\" name=\"consent-1\" id=\"forminator-field-consent-1_69fc48ed05360\" value=\"checked\" aria-labelledby=\"forminator-field-consent-1_69fc48ed05360-label\" aria-describedby=\"forminator-field-consent-1_69fc48ed05360__description\" data-required=\"true\" aria-required=\"true\" \/><span class=\"forminator-checkbox-box\" aria-hidden=\"true\"><\/span><\/label><div id=\"forminator-field-consent-1_69fc48ed05360__description\" class=\"forminator-checkbox__label forminator-consent__label\"><p>I accept the <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/eolos.es\/en\/legal\/\">privacy policy<\/a>. All information shared is confidential from the first contact.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"forminator-row\" style=\"margin: 0;\"><div id=\"captcha-1\" class=\"forminator-field-captcha  forminator-col-12\"><div class=\"forminator-captcha-left forminator-g-recaptcha recaptcha-invisible\" data-theme=\"light\" data-badge=\"bottomleft\" data-sitekey=\"6LcY54csAAAAAALegveuieDoo37F7_h_up7F6slP\" data-size=\"invisible\"><\/div> <\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\"><span>Send message<\/span><span aria-hidden=\"true\"><\/span><\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"cd5f9ddddd\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/2754\" \/><input type=\"hidden\" name=\"form_id\" value=\"1797\"><input type=\"hidden\" name=\"page_id\" value=\"2754\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/eolos.es\/en\/guias\/diseno-farmacias-opticas-madrid\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Guide<\/p>","protected":false},"author":2,"featured_media":2802,"comment_status":"closed","ping_status":"open","sticky":false,"template":"wp-custom-template-pro","format":"standard","meta":{"iawp_total_views":1,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[44],"tags":[41],"class_list":["post-2754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guias","tag-blog"],"_links":{"self":[{"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/posts\/2754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/comments?post=2754"}],"version-history":[{"count":0,"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/posts\/2754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/media\/2802"}],"wp:attachment":[{"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/media?parent=2754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/categories?post=2754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eolos.es\/en\/wp-json\/wp\/v2\/tags?post=2754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}