Case study

Granolita Coffee Brand.

Granolita hired EOLOS DESIGN LAB to create a comprehensive brand experience. The goal was to launch a coffee franchise with a strong visual identity, applicable to both the physical space and digital channels.

Sector: Retail & Foodservice
Services: Interior Architecture, Branding, Web Design

Challenge and objectives

Granolita needed to penetrate a saturated market with clear objectives:

  • Create a brand with high virality (“Insta-friendly”).
  • Design a scalable and modular interior design model for future franchises.
  • Unify the packaging and the space under the same visual language.
  • Optimize operational flows for fast service (Grab & Go).

Solution

We developed a "Turnkey" design and branding solution.
Brand Strategy
Creation of a logo, color palette and typography that convey freshness and modernity.
Spatial Design
A modular interior design concept with durable materials and controlled execution costs.
Total Integration
Packaging design, menus and signage for a consistent customer experience.

Outcome and impact

  • Immediate and recognizable brand positioning.
  • An interior that acts as an organic marketing tool on social media.
  • Operational efficiency during peak hours thanks to layout optimization.
Granolita Coffee Brand.

“EOLOS didn’t just design a space, it created a brand. The result is an ecosystem where every detail tells the same story.”
— Granolite

Key Points

  • Comprehensive solution: Branding + Interior Design.
  • Scalable model for franchises.
  • Design geared towards commercial profitability.
Granolita Coffee Brand.
Materials study
Granolita Coffee Brand.
web

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