Case study
Granolita Coffee Brand.
Granolita hired EOLOS DESIGN LAB to create a comprehensive brand experience. The goal was to launch a coffee franchise with a strong visual identity, applicable to both the physical space and digital channels.
Sector: Retail & Foodservice
Services: Interior Architecture, Branding, Web Design
Challenge and objectives
Granolita needed to penetrate a saturated market with clear objectives:
- Create a brand with high virality ("Insta-friendly").
- Design a scalable and modular interior design model for future franchises.
- Unify the packaging and the space under the same visual language.
- Optimize operational flows for fast service (Grab & Go).
Solution
We developed a "Turnkey" design and branding solution.
Brand Strategy
Creation of a logo, color palette and typography that convey freshness and modernity.
Spatial Design
A modular interior design concept with durable materials and controlled execution costs.
Total Integration
Packaging design, menus and signage for a consistent customer experience.
Outcome and impact
- Immediate and recognizable brand positioning.
- An interior that acts as an organic marketing tool on social media.
- Operational efficiency during peak hours thanks to layout optimization.
“EOLOS didn’t just design a space, it created a brand. The result is an ecosystem where every detail tells the same story.”
— Granolite
Key Points
- Comprehensive solution: Branding + Interior Design.
- Scalable model for franchises.
- Design geared towards commercial profitability.
