Case study
EOLOS DESIGN LAB
This project defined the DNA of our own agency. The goal was to build a digital identity that reflected our duality: Nordic precision and Mediterranean warmth, operating at the intersection of architecture and business strategy.
Sector: Design & Communication
Services: Digital Identity, Art Direction, Web Design, Branding
Challenge and objectives
To position EOLOS as a solid international firm («Big Firm») while maintaining the agility of a boutique studio. The objectives were:
- Create a platform that validates our technical capabilities to investors and clients.
- Balancing the aesthetics of "Laboratory" (science) with lifestyle ("Human").
- Unifying our Swedish and Spanish markets under a single narrative.
- Ensure high conversion rates and clarity in the offer.
Solution
We developed a minimalist design language based on typography and space.
Digital Strategy
Defining a visual profile that conveys technical competence and creativity.
Web Design & UX
Focus on a "Case Study" format. Clean design where white space highlights the photography of the projects.
Art Direction
Image curation and tone of voice to create overall consistency.
Technical Implementation
SEO optimization and performance for international reach.
Outcome and impact
The launch resulted in:
- A robust brand platform that clearly communicates: "Design that drives business.".
- Greater confidence from corporate clients and investors.
- A scalable digital structure for future growth.
- Clear differentiation in the design services market.
“Our website is more than a portfolio; it is our most powerful sales tool and proof of our philosophy.”
— EOLOS DESIGN LAB
Key Points
- Digital identity for global positioning.
- Minimalist design focused on conversion.
- Integrated art direction.
- Strategic narrative.