Hotel Interior Design
Your hotel doesn't compete on price. It competes on experience.
We design boutique hotels, tourist apartments, and independent accommodations that increase direct bookings, reduce OTA commissions, and justify higher rates. Madrid and the rest of Spain.
The real problem
A generic lobby is your biggest business problem.
When a traveler compares your hotel on Booking.com, the decision happens in 3 seconds. If your space doesn't make an impression in those 3 seconds, the battle is lost before it even begins.
Dependence on OTAs
Booking and Expedia take 15-20% from each booking. A space without its own identity condemns you to compete there indefinitely.
Difficulty in raising rates
Without a space that visually justifies the price, any price increase generates immediate market resistance.
Zero organic content
Guests don't share generic content. Without spontaneous Instagram photos, there's no free marketing.
Reviews below potential
Design directly impacts NPS. A lobby that disappoints upon entering generates lukewarm reviews, even if the rooms are good.
Process
Interior Design
1.
The Appointment
Tell us about your current situation with OTAs, your ADR targets, and your budget. In that first call, we'll tell you if it makes sense to work together and what ROI you can expect.
2.
The Design
We visited the space and developed the concept: layout, color palette, materials, and statement pieces. We also created 3D renderings so you can see the result before approving anything.
3.
The Production
Detailed plans, full specifications, and supplier coordination. Fixed price with contingency fund included. No surprises at the end.
4.
The Installation
Project management with minimal operational disruption. We work while the hotel is open whenever possible. Delivery includes a professional photo shoot for OTAs and direct website access.
Services
Indicative Packages
Exact prices depend on the size of the space, the level of finish, and the scope of the project. The first consultation is always free.
Lobby and Common Areas
Reception, lounge, and access. The space that most impacts the perception of value and guest photos.
- Custom reception design
- Lounge and living area
- Multi-layer lighting
- Statement elements (mural, neon, lamp)
- Aromatherapy and ambient sound
- Post-construction photo session
Popular
Tourist Apartments
Airbnb and luxury apartments that compete with boutique hotels in ratings and price per night.
- Complete visual concept
- Curated furniture and decor
- Photography for platforms included
- Optimization for positive reviews
- Style guide for maintenance
- Consulting on OTA submissions
Entire Hotel
Lobby, rooms, food and beverage, and common areas. One team, one coherent vision from start to finish.
- Complete interior design project
- Coordination with technical architects
- FF&E: complete selection and coordination
- Comprehensive project management
- Photography and post-project content
- Post-opening follow-up
28-42%
More direct bookings at redesigned hotels
4-8 months
Typical ROI of hotel lobby renovation
15-35%
ADR increase without market resistance
€18k-65k
annual savings on OTA fees
We also work in
More spaces in the sector
Rooms and suites
Room designs that generate 5-star reviews and justify rates above the direct competition.
Restaurant and F&B
The breakfast area, bar or restaurant as a coherent extension of the hotel concept, not an unconnected addition.
Spa and wellness
Wellness areas that add a price category and differentiate them from hotels that only offer clean beds.
Meeting rooms
MICE spaces that open an additional revenue stream with high-value corporate clients.
Real case
€68,000 invested. €387,000 of additional income in the first year.
14-room boutique hotel in Chueca. OTA-dependent (62%). Initial ADR of €145. NPS of 42. Functional lobby but lacking personality.
We redesigned the lobby with an "urban sanctuary" concept: living wall, wood and brass reception desk, multi-layered lighting, custom neon. Total investment: €68,000.
Year 1 results: ADR increased to €182 (+26%). Occupancy from 71% to 86%. Direct bookings from 12% to 38%. Instagram mentions +840%. ROI: 2.1 months.
Frequently Asked Questions
What hoteliers ask us
How much does it cost to renovate the lobby of a boutique hotel in Madrid?
For a 10-20 room hotel with a 35-50m² lobby, the typical cost range is €58,000-€78,000 for a mid-to-high-end project. This includes construction work, lighting, furniture, decoration, technology, and project management. Per m²: €1,150-€1,950.
Do I have to close the hotel during the construction work?
Not necessarily. We plan to work while the hotel is operating: night work, phased by zones, temporary reception if needed. A complete shutdown rarely exceeds 2-3 days.
How long does it take to see a return on investment?
For hotels heavily reliant on OTAs and with potential for ADR improvement, the typical ROI is between 4 and 8 months. The first effects are noticeable within the first few weeks: more guest photos, better reviews, and increased direct website traffic.
Can you do just the lobby without touching the rooms?
Yes, and it's the most common strategy. The lobby is the first and last impression, and the space that appears most often in guest photos. Many clients start here, see the results, and then proceed with booking rooms.
Do you only work in Madrid?
Madrid is our main market, but we work throughout Spain. We also have our own teams in Greece and Sweden for international hotel projects.
Let's talk
Is your hotel paying OTAs too much?
Tell us the size of your property, what you want to change, and your approximate budget. In our first call, we'll tell you what ROI you can expect and whether it makes sense to work together.
- No commitment
- Free initial consultation
- We respond within 24 hours
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