Challenge and objectives

The home renovation market in Spain is competitive, fragmented, and highly dependent on trust. Puntoreforma needed a clear digital presence for Madrid, but also a brand architecture capable of scaling across cities without appearing like a generic copy.

• Create a credible, direct, and customer-focused renovation brand.
• Build a main website for Madrid with clear messages, understandable services and quick contact.
• Prepare a multi-location adaptation for Barcelona and Marbella using local subdomains.

Solution

A local and scalable branding system.
Trust before complexity
The identity and website were designed to explain renovation services in a simple way, reduce doubts and facilitate the first contact.
Madrid as a base market
puntoreforma.es functions as the main platform to capture demand in Madrid and validate commercial positioning.
Multi-location architecture
barcelona.puntoreforma.es and marbella.puntoreforma.es allow you to adapt content, calls to action and local SEO without fragmenting the brand.
User-oriented lead generation
The experience prioritizes fast navigation, specific messages, and forms designed for real renovation requests.

Outcome and impact

• A renovation brand prepared to operate in different local markets under the same identity.
• A scalable digital structure for Madrid, Barcelona and Marbella.
• Better foundation for local SEO, lead generation campaigns, and future service pages by city.

“A home improvement brand shouldn’t just explain what it does. It should build trust in every city where it appears.”
— EOLOS DESIGN LAB

Key points

• A renovation brand created from scratch.
• Main website for Madrid with a commercial focus.
• Multi-location adaptation for Barcelona and Marbella.
• Structure designed for local SEO and lead generation.

This is a selection of projects representative of our work. Other projects, documentation, and references can be shared during a private consultation.

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