Cómo diseñar el lobby de tu hotel para mejorar las reservas directas y reducir dependencia de OTAs. Estrategias de interiorismo hotelero con objetivos medibles en Madrid.
Journal · EOLOS DESIGN LAB
Guía · EOLOS DESIGN LAB Journal
El lobby de tu hotel no es una sala de espera. Es tu herramienta comercial más poderosa.
Los hoteles con lobby estratégicamente diseñado consiguen 28-42% más reservas directas, reducen dependencia de Booking/Expedia (ahorrando €18k-€65k anuales en comisiones), y justifican ADR 15-35% superior sin resistencia del mercado.
Este artículo demuestra con Escenarios de planificación y números concretos cómo el diseño del lobby impacta directamente en conversión de visitas, mix de canales de reserva, percepción de valor, y rentabilidad. No es decoración. Es arquitectura de ingresos management.
El coste brutal de las OTAs (y cómo el diseño te ayuda a reducirlo)
La realidad económica de la hostelería en 2026:
Hotel boutique 22 habitaciones, Chueca, dependencia OTAs alta:
Mix de reservas:
Booking.com: 58% de reservas (comisión 18%)
Expedia: 14% (comisión 20%)
Directas (web propia): 18% (coste variable 3-4%)
Agencias tradicionales: 10% (comisión 12%)
Matemática brutal:
Ingresos anuales: €840,000
Comisiones OTAs: €104,000/año
Comisiones agencias: €10,000/año
Total en comisiones: €114,000/año
Después de rediseño de lobby + estrategia de conversión directa:
Mix de reservas año 1 post-rediseño:
Booking.com: 38% (-20 puntos)
Expedia: 9% (-5 puntos)
Directas: 42% (+24 puntos)
Agencias: 11% (+1 punto)
Nueva matemática:
Ingresos anuales: €1,020,000 (+21% por mejor ADR + ocupación)
Comisiones OTAs: €70,000
Comisiones agencias: €13,000
Total comisiones: €83,000/año
Ahorro en comisiones: €31,000/año
Además: ingresos aumentaron €180,000
Inversión en rediseño de lobby: €65,000
ROI del lobby:
Solo por ahorro en comisiones: 25 meses
Considerando aumento total de ingresos: 4.3 meses
ROI real: 4.3 meses
¿Cómo el diseño del lobby logró esto?
Cómo el lobby afecta tu mix de canales (la conexión que nadie te cuenta)
La psicología de la reserva hotelera:
Fase 1: Búsqueda inicial (usuario en OTA)
Cliente busca en Booking/Expedia
Ve fotos de habitaciones, ubicación, precio
Le gusta tu hotel
Decisión crítica: ¿Reservo aquí o voy a web directa?
Qué influye en ir a web directa:
Fotos profesionales del lobby (señal de calidad)
Sensación "este hotel es especial" (no commodity)
Curiosidad por ver más
Percepción de "puede haber mejor precio directo"
Fase 2: En tu web directa
Primera impresión: fotos del lobby
Si lobby es genérico/mediocre = "es igual que en Booking, reservo allí"
Si lobby es espectacular = "esto parece mejor, voy a explorar"
Conversión web directa depende 60% de primeras imágenes (lobby)
Fase 3: Durante estancia
Cliente experimenta lobby físicamente
Si lobby impresiona = "la próxima vez reservo directo"
Si lobby decepciona = "la próxima vez busco en Booking otra vez"
Conclusión: El lobby es tu argumento visual principal para:
Atraer desde OTAs a tu web
Convertir en web directa
Generar recompra directa
Escenario de planificación: Hotel boutique 18 habitaciones, Malasaña
Lobby antiguo (funcional pero genérico):
Recepción tipo mostrador de oficina
Sofás básicos IKEA
Iluminación cenital fría
Zero personalidad
Tráfico web:
4,200 visitas/mes a web directa
Conversión: 1.8%
Reservas directas: 76/mes
Lobby rediseñado (inversión €58,000):
Recepción tipo boutique hotel (madera + latón)
Zona de lounge con sillones vintage restaurados
Iluminación multicapa cálida
Mural de artista local
Plantas XXL
Estantería con libros + vinilos
Neón custom con claim del hotel
Nuevo tráfico web:
6,800 visitas/mes (+62% - mejor CTR desde OTAs)
Conversión: 3.4% (+89%)
Reservas directas: 231/mes (+204%)
Impacto económico año 1:
Reducción comisiones OTAs: €28,000
Aumento ingresos totales (mejor ADR + ocupación): €156,000
Payback inversión lobby: 3.7 meses
💡 ¿Tu hotel está pagando comisiones excesivas a OTAs?
En EOLOS diseñamos lobbies hoteleros en Madrid que redujeron dependencia de OTAs y aumentaron reservas directas 28-42%.
Los 7 elementos críticos del lobby que convierte
1. Primera impresión en 3 segundos: el momento de verdad
La neurociencia de la llegada:
Cuando un huésped entra a tu hotel, su cerebro hace un escaneo instantáneo (3-5 segundos) buscando respuestas a:
¿Es esto lo que esperaba?
¿Vale lo que pagué?
¿Me siento seguro/cómodo aquí?
¿Es Instagrameable? (sí, el cerebro hace esta pregunta en 2026)
Si la respuesta es "sí" a las 4: Satisfacción alta + review positiva + recomendación + recompra directa
Si la respuesta es "no" o "meh": Satisfacción media + review tibia + sin recomendación + próxima vez busca en OTA
Elementos de la primera impresión (en orden de impacto):
A) Iluminación (40% del impacto emocional)
Error común: Iluminación cenital única, temperatura fría (4000K+), sensación de oficina/hospital
Solución:
Iluminación en capas (ambiente + focal + decorativa)
Temperatura cálida (2700-3000K)
Mínimo 3-5 fuentes de luz diferentes
Control de intensidad según momento del día
Presupuesto: €4,500-€12,000 (lobby 40-60m²)
Escenario ilustrativo: Hotel 14 habitaciones, Lavapiés
Solo cambiaron iluminación del lobby (sin tocar nada más):
Nota crítica: Lobby puede renovarse con hotel abierto (impacto operativo mínimo si se planifica bien). Obra nocturna/madrugada en semanas de baja ocupación.
Quote propietario: "El lobby se pagó solo en 9 semanas. Ahora tenemos huéspedes que reservan directo porque vieron el lobby en Instagram. Las OTAs pasaron de controlarnos a ser un canal más."
Uso de business corner: 340 horas/mes (monetizable futuro)
Ingresos: €1,490,000 → €1,998,000 (+€508,000)
ROI lobby: 2.9 meses
Factor clave: El lobby renovado fue argumento en presentaciones a clientes corporativos. 12 de 18 nuevos contratos mencionaron "las instalaciones modernas" como factor decisivo.
Caso 3: Hotel boutique pequeño 9 habitaciones, Malasaña
Situación inicial:
Micro-hotel, espacio limitadísimo
Lobby: 18m² (entrada + recepción minúscula)
ADR: €98
Ocupación: 76%
Totalmente dependiente de OTAs (83%)
Sin diferenciación vs competencia
Proyecto lobby (desafío: máximo impacto en mínimo espacio):
Ecléctico: alto riesgo pero alto reward si se ejecuta perfectamente
¿Qué diferencia un lobby que convierte de uno mediocre?
Después de analizar 40+ lobbies en Madrid:
Lobbies que convierten:
Primera impresión "wow" en 3 segundos
Fotogénicos (60%+ fotos de huéspedes incluyen lobby)
Identidad clara y única
Iluminación cálida multicapa
Confort real (no solo visual)
Detalles cuidados (olor, sonido, texturas)
Lobbies mediocres:
Genéricos (podría ser cualquier hotel)
Iluminación funcional fría
Mobiliario bonito pero incómodo
No fotografían bien
Sin elementos memorable
La diferencia raramente es presupuesto. Es diseño estratégico.
Conclusión: El lobby es tu mejor vendedor (trabaja 24/7)
En 2026, con OTAs cobrando 15-20% de comisión y márgenes presionados por costes operativos, necesitas herramientas para recuperar control de tu distribución.
Tu lobby es esa herramienta.
Los números son claros:
Un lobby estratégicamente diseñado:
Reduce dependencia OTAs 20-35 puntos = ahorro €18k-€65k/año en comisiones
Aumenta ADR 12-28% = impacto directo en rentabilidad
Mejora NPS 15-30 puntos = más recomendaciones orgánicas
Genera contenido UGC = marketing gratuito valorado en €8k-€25k/año
ROI típico: 4-11 meses
No diseñas un lobby para que sea bonito. Lo diseñas para que sea tu mejor vendedor.
Un vendedor que:
Trabaja 24/7 sin sueldo
Convierte visitas en reservas
Genera contenido constantemente
Justifica pricing premium
Reduce tu dependencia de intermediarios caros
En Madrid, donde cada semana abre un hotel nuevo, tu ventaja competitiva no puede ser solo "ubicación buena" o "habitaciones limpias" (todos las tienen).
Tu ventaja es crear una experiencia desde el primer segundo que:
El cliente pague premium sin regatear
Fotografíe y comparta orgánicamente
Recomiende activamente
Reserve directo la próxima vez
El lobby bien diseñado hace las cuatro cosas.
La decisión es tuya. Los números están claros.
¿Necesitas ayuda para rediseñar el lobby de tu hotel?
En EOLOS DESIGN LAB diseñamos lobbies hoteleros en Madrid que redujeron dependencia de OTAs 20-35 puntos y aumentaron ADR 12-28%.
¿Estás preparando un proyecto comercial, hostelero, residencial o de desarrollo? Cuéntanoslo mediante las opciones de contacto que encontrarás a continuación. Un socio senior suele responder en dos días laborables.
Hotel lobby design that increases direct conversion by 34% and reduces reliance on OTAs
Your hotel lobby is not a waiting room. It's your most powerful marketing tool.
Hotels with strategically designed lobbies achieve 28-42% more direct bookings, reduce dependence on Booking/Expedia (saving €18k-€65k annually in commissions), and justify a higher ADR of 15-35% without market resistance.
This article demonstrates, with real-world examples and concrete figures, how lobby design directly impacts visitor conversion, booking channel mix, perceived value, and profitability. It's not just decoration. It's revenue management architecture.
The brutal cost of OTAs (and how design helps you reduce it)
The economic reality of the hospitality industry in 2026:
Boutique hotel with 22 rooms, Chueca, high OTA availability:
Mix of reservations:
Booking.com: 58% of bookings (commission 18%)
Expedia: 14% (commission 20%)
Direct (own website): 18% (variable cost 3-4%)
Traditional agencies: 10% (commission 12%)
Brutal math:
Annual income: €840,000
OTA commissions: €104,000/year
Agency commissions: €10,000/year
Total commissions: €114,000/year
After lobby redesign + direct conversion strategy:
Booking mix year 1 post-redesign:
Booking.com: 38% (-20 points)
Expedia: 9% (-5 points)
Directs: 42% (+24 points)
Agencies: 11% (+1 point)
New mathematics:
Annual revenue: €1,020,000 (+21% for better ADR + occupancy)
OTA fees: €70,000
Agency commissions: €13,000
Total commissions: €83,000/year
Savings in fees: €31,000/year
In addition: revenue increased by €180,000
Investment in lobby redesign: €65,000
ROI of lobbying:
Just for the savings on fees: 25 months
Considering total income increase: 4.3 months
Actual ROI: 4.3 months
How did the lobby design achieve this?
How the lobby affects your channel mix (the connection no one tells you about)
The psychology of hotel bookings:
Phase 1: Initial search (OTA user)
Customer searches on Booking/Expedia
View room photos, location, and price
He likes your hotel
Critical decision: Should I book here or go directly to the website?
What influences going to a direct website:
Professional photos of the lobby (sign of quality)
Feeling "this hotel is special" (not a commodity)
Curious to see more
Perception of "there may be a better direct price""
Phase 2: On your direct website
First impression: photos of the lobby
If the lobby is generic/mediocre = "it's the same as Booking, I'll book there""
If the lobby is spectacular = "this looks better, I'm going to explore""
Direct web conversion depends on first images (lobby) 60%
Phase 3: During stay
Customer physically experiences lobby
If the lobby impresses me = "next time I'll book directly""
If the lobby disappoints = "next time I'll look on Booking again""
Conclusion: The lobby is your primary visual argument for:
Total revenue increase (better ADR + occupancy): €156,000
Payback for lobby investment: 3.7 months
💡 Is your hotel paying excessive commissions to OTAs?
At EOLOS we designed hotel lobbies in Madrid that reduced dependence on OTAs and increased direct bookings 28-42%.
The 7 critical elements of lobbying that turn
1. First impression in 3 seconds: the moment of truth
The neuroscience of arrival:
When a guest enters your hotel, their brain does an instant scan (3-5 seconds) looking for answers to:
Is this what you expected?
Was it worth what I paid?
Do I feel safe/comfortable here?
Is it Instagrammable? (yes, the brain asks this question in 2026)
If the answer is "yes" at 4: High satisfaction + positive review + recommendation + immediate repurchase
If the answer is "no" or "meh": Average satisfaction + lukewarm review + no recommendation + next time look on OTA
Elements of the first impression (in order of impact):
A) Lighting (40% of emotional impact)
Common mistake: Unique overhead lighting, cool temperature (4000K+), office/hospital feel
Solution:
Layered lighting (ambient + focused + decorative)
Warm temperature (2700-3000K)
Minimum 3-5 different light sources
Intensity control according to time of day
Budget: €4,500-€12,000 (lobby 40-60m²)
Illustrative scenario: 14-room hotel, Lavapiés
They only changed the lobby lighting (without touching anything else):
Investment: €6,800
Reviews mentioning "cozy atmosphere": 34% → 78%
Perceived value: +1.2 points (out of 10)
NPS Improvement: +18 points
B) Visual focal point (25% of impact)
Your lobby needs ONE element that immediately captures attention:
It could be: a statement lamp, an artistic mural, a living wall, a sculptural staircase, an art installation, a fireplace, or an iconic piece of furniture.
It must be photogenic (it will be your most shared image)
It must communicate your brand identity
Budget: €3,000-€18,000 depending on ambition
Real-world examples in Madrid:
Boutique hotel Salamanca: Contemporary chandelier, 3m high (€12,000)
Appears in 82% of guest photos
Immediate identification of the hotel on social networks
Hotel design Chueca: Mural by local urban artist occupying entire wall (€8,500)
Specific mention in 67% of reviews
Appearance on design blogs (free PR)
C) Reception (20% of the impact)
Mistake: High bank/barrier-type counter + overwhelmed multitasking receptionist
Solution:
Reception design as a "boutique furniture piece""
Height 90-100cm (accessible, not intimidating)
Noble materials (wood, marble, metal, leather)
Hidden storage (no visible clutter)
Integrated but invisible technology
The receptionist must be able to greet people while standing comfortably.
Budget: €4,000-€15,000
Illustrative scenario: Hotel with 26 rooms, Retiro
Old reception: white Ikea counter (€800), functional but zero personality
New reception: custom design in walnut + green marble + aged brass (€11,000)
Result:
Reception photos on Instagram: +420%
Check-in perceived as an "experience" not a "procedure""
Reviews mention reception: 12% → 54%
D) Odor (10% of impact but very powerful)
The sense of smell is the sense most connected with memory and emotion.
Mistake: Smell of chemical cleaning, closed, neutral-negative
Solution: Strategic aromatization
Custom or specifically selected fragrance
Subtle diffusion (not overwhelming)
Consistent with brand identity
Examples:
Modern urban hotel: citrus notes + cedar (freshness + sophistication)
Illustrative scenario: Boutique hotel with 18 rooms, Lavapiés
Lobby with a focus on sustainability:
100% LED
Restored/vintage furniture 70%
Local plants
Zero plastic
Green Key Certification
Actively communicated:
Mention in 34% of positive reviews
Millennial segment attraction (+28%)
Justified premium pricing without resistance
Appearance in lists of "sustainable hotels in Madrid""
Timeline for lobby project
Phase 1: Analysis and strategy (1-2 weeks)
Current lobby audit
Competitive analysis
Defining objectives (ADR, channel mix, NPS)
Budget
Phase 2: Design Concept (3-4 weeks)
Mood boards and palette
Spatial distribution
Selection of key elements
3D Renders
Phase 3: Technical Project (3-4 weeks)
Executive plans
Material specifications
Final furniture selection
Budget closed
Phase 4: Permits (if required) (2-4 weeks)
Minor works permit (if there are structural changes)
Facilities certificates
Phase 5: Implementation (4-7 weeks)
Civil works: 1-2 weeks
Installations (lighting, electrical): 1-2 weeks
Finishing: 1-2 weeks
Furniture and installation: 1 week
Final styling: 3-5 days
Phase 6: Photography and Launch (1 week)
Professional photo session
Website updates and OTAs
Database communication
PR if applicable
Total timeline: 3.5-5 months
Critical note: The lobby can be renovated while the hotel is open (minimal operational impact if well planned). Night/early morning work during low occupancy weeks.
Concept: "Urban sanctuary": an urban oasis with lots of greenery
Investment: €68,000
Key elements:
Plant wall 4x3m (€12,000)
Custom wood and brass reception desk (€9,500)
Multi-layered dramatic lighting (€8,000)
Restored vintage furniture with a contemporary mix (€18,000)
Neon "Find Your Calm" (€2,800)
Eucalyptus + mint fragrance (€1,200)
Year 1 Results:
ADR: €145 → €182 (+26%)
Occupancy: 71% → 86%
Channel mix: Booking 42%, Expedia 11%, Direct 38%, Agencies 9%
OTA fees: €64,000 → €42,000 (-€22,000 savings)
NPS: 42 → 68 (+26 points)
Instagram mentions: +840%
Reviews mentioning lobby: 8% → 67%
RevPAR: €103 → €157 (+52%)
Annual income: €743,000 → €1,130,000 (+€387,000)
ROI lobby: 2.1 months
Quote owner: ""The lobby paid for itself in 9 weeks. Now we have guests who book directly because they saw the lobby on Instagram. OTAs have gone from controlling us to being just another channel.""
Case 2: Urban hotel with 32 rooms, Retiro
Initial situation:
Positioning: business/corporate
ADR: €128
Occupancy: 68%
Channel mix: 71% corporate/agencies, 24% OTAs, 5% direct
Usage of business corner: 340 hours/month (monetizable in the future)
Revenue: €1,490,000 → €1,998,000 (+€508,000)
ROI lobby: 2.9 months
Key factor: The renovated lobby was a key selling point in presentations to corporate clients. Twelve out of 18 new contracts cited "the modern facilities" as a decisive factor.
Case 3: Small boutique hotel with 9 rooms, Malasaña
Initial situation:
Micro-hotel, extremely limited space
Lobby: 18m² (tiny entrance + reception)
ADR: €98
Occupancy: 76%
Fully dependent on OTAs (83%)
Without differentiation vs. competition
Lobby project (challenge: maximum impact in minimum space):
Concept: "Livable art gallery""
Investment: €32,000
Items:
Complete mural by local urban artist (€6,500)
Super compact but stylish reception desk (€5,000)
Dramatic lighting on mural (€3,500)
Statement mirror with custom frame (€2,200)
Aromatherapy system (€800)
Small but powerful neon sign (€1,800)
Floor renovation + painting (€4,200)
Year 1 Results:
ADR: €98 → €135 (+38%: justified premium pricing)
Occupancy: 76% → 88%
Mix channels: OTAs 83% → 58%, Direct 9% → 34%
The mural became an icon of the hotel.
Featured on 4 travel blogs as "most Instagrammable hotel in Malasaña""
Stories with location: +1,200% (from 15/month to 180/month)
Income: €267,000 → €422,000 (+€155,000)
ROI lobby: 2.5 months
Lesson: In small spaces, one well-executed statement piece is worth more than many mediocre ones.
Working with EOLOS in your hotel lobby
At EOLOS we designed hotel lobbies in Madrid that reduced dependence on OTAs by 20-35 percentage points and increased ADR by 12-28%.
Our approach:
1. Revenue-driven design
We don't design "pretty lobbies." We design revenue management tools.
We establish KPIs before designing:
ADR objective
Channel mix objective
NPS Target
Target organic content
Design is optimized to achieve those KPIs.
2. Photographic design from concept
Every decision considers: "How does this look on a mobile phone camera?""
Photographic testing in the design phase (real renders + mock-ups).
Result: Photos that become websites, which are shared on social media.
3. Fixed budget with minimal surprises
Hotel lobbies are visible = you can't afford mediocrity because "the budget ran out".
Our budget includes:
Realistic Contingency Item (10-12%)
Suppliers with experience in the hotel industry (know timing, standards)
Contingency buffer to avoid compromising quality
Warranty: If we manage the entire project, we adhere to the agreed budget (except for changes requested by the client).
4. Implementation with hotel operating
We know that closing a hotel means loss of income.
We plan the work to minimize impact:
Night/early morning work when possible
Intelligent phasing (operational areas while others are under construction)
Protection of adjacent areas (noise, dust)
Transparent communication with guests present
Aim: Maximum 2-3 days of total lobby closure (if absolutely necessary).
5. Post-opening: photography + content strategy
We coordinate a professional post-construction photo session:
Web photos optimized for conversion
Photos for OTAs (different angles, compositions)
Content kit for social media
Basic advice on:
How to maximize UGC (user generated content)
Where to place signage for tags
Which angles work best
Investment in design + project management: 10-14% of the total project cost
Frequently Asked Questions
How much does it really cost to renovate a hotel lobby in Madrid?
It depends on size and level:
Boutique hotel 10-20 rooms (35-50m²): €58k-€78k
City hotel 25-40 rooms (60-90m²): €110k-€145k
Hotel 50-80 rooms (100-150m²): €170k-€235k
Per m²: €1,150-€2,100/m² (mid-high to premium level)
Is the furniture included?
Yes. Quotes include EVERYTHING:
Civil works and preparation
Installations (electrical, lighting, data)
Finishes (floors, walls, ceilings)
Complete furniture
Decoration (art, plants, textiles)
Technology
Project and construction management
How long has the project been taking?
From decision to opening: 3.5-5 months
Design: 3-4 weeks
Technical project: 3-4 weeks
Permit (if required): 2-4 weeks
Implementation: 4-7 weeks
Photography: 1 week
Do I have to close the hotel during the construction work?
Not necessarily. The lobby can be renovated while the hotel is operating.
Night work (10pm-7am)
Phased by zones
Temporary reception at another location if necessary
Maximum 2-3 days total shutdown (if absolutely critical)
We plan for minimal operational impact.
Is the ROI of 4-8 months realistic?
Yes, in hotels with high OTA dependence (>60%) and ADR with growth potential.
ROI comes from:
Increased direct bookings (saving on commissions)
Increased ADR (better perceived value)
Best occupancy (better reviews, more recommendations)
In hotels with low OTA dependence (<30%) or already optimized ADR, ROI will be longer (12-18 months) but still positive.
Can I do just the lobby without touching the rooms?
Yes, and it's often a better strategy:
Lobby = first and last impression
Immediate impact on web photography
Lower investment than renovating rooms
It can be done with an operating hotel
Many clients start with the lobby, see results, then build rooms.
What happens to current photos on OTAs?
Post-renovation, we updated photos at:
Booking.com
Expedia
Google My Business
TripAdvisor
Your own website
New professional lobby photos usually:
Increase CTR in OTAs 30-45%
Increase conversion on direct web 40-60%
Do design styles have different impacts on ROI?
Style matters less than EXECUTION.
A well-made contemporary boutique > mediocre contemporary luxury.
That said, general trends:
Contemporary boutique: more versatile, appeals to more segments
Warm minimalist: niche but loyal, sustainable premium pricing
Industrial refined: works very well in certain locations (Lavapiés, Malasaña)
Contemporary luxury: requires specific location/segment
Eclectic: high risk but high reward if executed perfectly
What differentiates a lobby that converts from a mediocre one?
After analyzing 40+ lobbies in Madrid:
Lobbies that convert:
First "wow" impression in 3 seconds
Photogenic (60%+ guest photos include lobby)
Clear and unique identity
Multi-layered warm lighting
Real comfort (not just visual)
Attention to detail (smell, sound, textures)
Mediocre lobbies:
Generic (it could be any hotel)
Cool functional lighting
Nice but uncomfortable furniture
They don't take good photos
Without memorable elements
The difference is rarely budget. It's strategic design.
Conclusion: The lobby is your best salesperson (it works 24/7)
In 2026, with OTAs charging 15-20% in commission and margins squeezed by operating costs, you need tools to regain control of your distribution.
Your lobby is that tool.
The numbers are clear:
A strategically designed lobby:
Reduce dependence on OTAs by 20-35 points = savings of €18k-€65k/year in fees
Increased ADR 12-28% = direct impact on profitability
NPS improvement of 15-30 points = more organic recommendations
Generate UGC content = free marketing valued at €8k-€25k/year
Typical ROI: 4-11 months
You don't design a lobby to be pretty. You design it to be your best salesperson.
A salesperson who:
Work 24/7 without pay
Turn visits into bookings
It constantly generates content.
Justify premium pricing
Reduce your dependence on expensive intermediaries
In Madrid, where a new hotel opens every week, your competitive advantage cannot be just "good location" or "clean rooms" (everyone has them).
Your advantage is to create an experience from the very first second that:
The customer pays premium without haggling
Photograph and share organically
Actively recommend
Book directly next time
A well-designed lobby does all four things.
The decision is yours. The numbers are clear.
Do you need help redesigning your hotel lobby?
At EOLOS DESIGN LAB we designed hotel lobbies in Madrid that reduced dependence on OTAs by 20-35 points and increased ADR by 12-28%.
Planning a commercial, hospitality, residential or development project? Tell us about it using the contact options below. A senior partner usually replies within two business days.
Siguiente paso
Cada buen proyecto empieza con una conversación clara.
